2. Data Powered Marketing
What is the most
popular App on
Mobile?
What can target
specific users across
multiple devices &
social media?
What can deliver long format
rich creative that is
automatically saved for future
reference or sharing?
What is more
social than
Facebook!
What is consumers
preferred channel for
promotional messages
3. Preferred for Permission Based Promotional Messages
Email
“Consumers are much more selective
about the channels through which
they will allow marketing messages
than they are with personal or
professional communications.
77%
Direct mail
9%
SMS
5%
Facebook
Consumers, while they may be huge
‘Fans’, don’t necessarily want to be
friends with brands.
4%
Telephone
2%
Mobile App
1%
Twitter
They still draw hard and fast lines
about when and where marketing
communications are appropriate.”
1%
LinkedIn
2012 Channel Preferences Survey, ExactTarget
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Email is the #1 preferred consumer channel for permission-based promotional messages.
SOURCE: ExactTarget. 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older
4. Most Effective for Permission Based Promotional Messages
Email
66%
Direct mail
65%
Telephone
24%
Facebook
20%
SMS
16%
Mobile App
At the very least, such cross-channel
visibility certainly stands to increase
brand recognition and campaign
awareness.”
10%
Twitter
6%
LinkedIn
4%
0%
“While consumers may have a
preferred channel for marketing
communications, they tend to use
many more than one.
Therefore, brands who receive
permission to message consumers
through multiple direct channels
may dramatically increase their
sales potential.
2012 Channel Preferences Survey, ExactTarget
10%
20%
30%
40%
50%
60%
70%
Have you ever made a purchase as a result of a marketing message
you received through the following channels.
SOURCE: ExactTarget. 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older
5. Email is critical for customer acquisition.
“Email is critical for customer
acquisition. 6.84% of customers were
acquired by email in 2013 according
to a study of 72 million shoppers on
86 different retail Web sites in 14
different industries by Custora. Email
was the third most important source
after organic search (15.81%) and CPC
advertising (9.82%), and it far
outperformed
Facebook
(0.17%), banner ads (0.46%) and
affiliate marketing (0.96%). And over
the last 4 years the importance of
email as a customer acquisition
channel
has
increased
nearly
eightfold.”
2013 Custora E-Commerce Customer Acquisition Snapshot
SOURCE: 2013 Custora E-Commerce Customer Acquisition Snapshot
6. Email customers are more valuable
“According to the Custora study, the
lifetime value of a customer acquired
through email was 11% more than
one acquired via Facebook or banner
advertising, and 4% more valuable
than a customer acquired through
affiliate marketing.
2013 Custora E-Commerce Customer Acquisition Snapshot
SOURCE: 2013 Custora E-Commerce Customer Acquisition Snapshot
7. Email is more social.
“According to SocialTwist found that
among consumers who referred
products or services to friends, the
majority (55.4%) used email, nearly
14% more than Facebook (41.8%).
Referring Products or Services to Friends
Twitter
2.6%
Facebook
41.8%
Email
55.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
The study, designed to see how
consumers responded to social referral
marketing, spanned 18 months, 119
social marketing campaigns, and 3.2
million participating consumers.
New Customers Obtained Through
Twitter
26.8%
Facebook
22.0%
2013 SocialTwist , The Connected Consumer
Email
51.8%
0.0%
10.0%
20.0%
SOURCE: 2013 2013 SocialTwist , The Connected Consumer
30.0%
SocialTwist’s recently released study:
“The Connected Consumer: Brand
Advocacy Trends from 100+ Social
Campaigns.”
40.0%
50.0%
60.0%
8. Why Email?
Unique Channel
–
–
–
–
–
–
–
Ad automatically saved on users PC, Mobile & Tablet
Advanced Targeting, accurate and cookie independent
Large ad format with multiple links
Highest Response Rate (ave. 5% CTR vs Banners 0.08%)
Easy for users to forward and share
Powerful social re-marketing capabilities
Multichannel options (Postal, Telephone, SMS & Display)
Preferred Channel for Permission Based Promotional Messages
SO
“build your own permission database,
it’s a sites most strategic asset”
10. Premium Australian Email Lists
Survey & Rewards
Entertainment
Property
Investing & Financial
SME Business
IT
Retail
Over 50 filters
Parenting
Students
Contact: info@3Di.com.au for list factsheets
Industries
11. Case Study: Email Stats
Subject Line
Open Rates
CTR (of sent)
“10 Second Survey……”
22%
9.0%
"Win a winery walkabout worth $20k"
22%
8.6%
"Jon, please support the ###### Winter Appeal today"
20%
8.6%
"Get MORE for your health - ###### FREE ebook and health webisodes!"
20%
6.7%
"BONUS – 10 extra sheets FREE"
20%
6.2%
"Paying Too Much for Energy?"
22%
5.5%
“Reduce up to 60% off your debt”
17%
6.0%
"Win a million dollar canal front home on the Gold Coast!"
23%
5.3%
“Three Day Car Sale”
15%
5.0%
"Do you want to reduce tax and grow passive income?"
20%
4.7%
“Claim one FREE haircare product now! Be quick!”
17%
4.5%
“International Women's Day”
18%
4.5%
12. TPN Performance Email
Mass reach with low risk pricing
Network of 100+ email list
From $1.50 Cost Per Click
Target by
Lists Sourced from
– Gender
– Age
– State
– Postcode
•
•
•
•
•
•
•
•
Competition Sites
Coupon Sites
Daily Deal Sites
Ecommerce Stores
Event Ticketing Sites
Reward Programs
Subscription Sites
Survey Sites
13. Case Study: Finance Client
•
•
•
•
Email lists used in the past
Looking for new lists
TPN conversion pixel installed
Budget $60,000
Month
Campaigns
eCPA*
1
300,000 records (CPM)
100
2
10,000 clicks (CPC)
68
3
10,000 clicks (CPC)
44
Individual list eCPA varied from $5 to $1,000!
*eCPA has been normalised for this case study
14. What is VidMail?
Vidmail marketing is a commonly used name
for the streaming of dynamic content in the
body of an email, to communicate a
consistent, interactive message to a target
market. Vidmail eliminates the need for large
attachments when dealing with rich media
and can be streamed direct to the user.
How does it perform?
Video in Email can increase click through rates
by as much as 2 to 3 times.
Assessing Video Email Opportunities, Forrester Research
Auto play on email open, video only (no audio)
Works on 88% of email clients used today.
www.3Di.com.au
Vidmail now updated and enhanced
with HTML5 support for
high resolution video with audio.
Works on over 35% of clients and growing
18. Great Sites (Premium List)
Great Sites is Australia’s and New
Zealand's #1 members only online
competition
community
offering
advertisers a highly engaged Aussie &
Kiwi audience.
With over 400,000 registered Australian & New Zealand
members, Great Sites is a leader in the collection of
detailed demographic, lifestyle and purchasing data.
Great Sites’ members complete online surveys, daily
deals, research offers and consumer product offers. This
information provides advertisers, marketers and
researchers with the ability to deliver highly targeted and
efficient direct-to-consumer marketing communications.
All of the interactions between Great Sites, consumers,
advertisers, marketers and researchers are on an opt-in,
permission basis.
Great Sites has offices in Australia and New Zealand.
Great Sites is a digital asset owned by ASX listed Beyond
International (ASX:BYI).
Demographics
Rate Card
Gender
0%
10%
20%
60+
46-60
32-45
25-31
16-24
30%
40%
50%
60%
70%
80%
17%
28%
30%
13%
12%
0%
5%
10%
Tele Data
from $290 CPM
from $210 CPM
from $5 per complete
Lead Generation from $2 per lead
15%
20%
25%
30%
35%
Set-up
$400
Minimum Spend $2,500
Income
More than $150,001
$100,001 - $150,000
$75,001 - $100,000
$50,001 - $75,000
$25,001 - $50,000
Less than $25,000
from $390 CPM
Research
30%
from $160 CPM
Postal Data
70%
Male
Age
Email (Solus)
Mobile (SMS)
Female
3%
10%
15%
22%
30%
Great Sites Campaign Options
20%
0%
5%
10%
15%
20%
25%
30%
35%
Member For
New
1-3 years
3 years+
36%
37%
28%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Source: active members in 2012
Engagement
• A/B Testing
• Email Engagement Analytics
• Auto Responder
• Poll Targeted Campaign
• Vid Mail (in-email video preview)
• Great Video (Landing Page)
Discounts
• Full Database Send (discount)
• Combo Campaigns (discount)
www.3Di.com.au
Great Sites is available through
19. Nine Rewards (Premium List)
Demographics
Rate Card
Gender
Email (Solus)
Female
Male
Nine Rewards, part of the Nine Entertainment Co.,
manages online panels in Australia and New Zealand
to promote products, acquire customers and gather
insights.
With over 1.4 million permission-based members
across Australia and a growing panel in New Zealand,
Nine Rewards has large online communities with a
unique recruitment source mainly across Nine
Entertainment Co. such as Ticketek, Magshop and
ninemsn.
Why Nine Rewards (Premium List)
•
•
•
•
•
Known list
Over 100 targeting filters
Send on specific date
Exclusive audience
Premium member source
www.3Di.com.au
from $160 CPM
67%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Set-up
$400
Minimum Spend $5,000
Age
3%
55-64
Targeting Options
10%
21%
35-44
27%
25%
18-24
13%
0%
5%
10%
15%
20%
25%
30%
•
•
•
•
•
•
•
•
Age/Gender/Location
Education & Profession
Money & Finance
Transport & Automotive
Technology & Communication
Health & Wellbeing
Shopping Behaviour
Travel
Site Statistics (monthly)
• 20,000,000 Page Views
• 1,500,000 Unique Visitors
• 1,400,000 Subscribers
Nine Rewards is available through
20. Getprice.com.au (Premium List)
Demographics
Rate Card
Display
Newsletter
Founded in 2005, Getprice is Australia’s leading
online comparison shopping site and a perennial top
ten e-commerce destination. Everyday they help
hundreds of thousands of shoppers make brilliant
buying decisions by putting information and
knowledge in their hands.
Getprice lists more than 2.5 million products from
over 1,300 retailers nationwide and attracts more
than 3 million visitor sessions each month.
Getprice offers a range of advertising options aimed
at the retailer or manufacturer of consumer goods.
The user demographics are impressive and are made
up of high value consumers with a proven propensity
to transact online.
61% shop online at
least once a week
www.3Di.com.au
from $30 CPM
from $50 CPM
Email (Solus)
from $120 CPM
Set-up
$400
Minimum Spend $5,000
Site Statistics (monthly)
•
•
•
•
7,950,000 Page Views
1,221,000 Unique Visitors
115,000 Newsletter Subscribers
$12,500,000 facilitated sales
Options
•
•
•
•
•
Homepage Feature
Lightbox
Pop-up & Pop-outs
Video Ads
Solus limited to retail offers
Getprice.com.au available through
21. MyRP.com.au (Premium List)
Demographics
Rate Card
68% looking to buy or sell
in the next 12 months
Australia's most popular property reports are
published by RP Data. Everyday they draw insights
from Australia's most comprehensive, up to date
property data. It's what helps more banks, real estate
agents and everyday people make better decisions
than anyone else.
MyRP.com.au offers a range of property valuation
reports and is primarily used by home owners,
refinancers and property investors. 68% of surveyed
visitors reported that they were planning to buy or
sell in the next 12 months.
MyRP.com.au offers a full range of advertising
options from site wide banner ads, newsletter ads,
sponsored articles, sponsored property reports and
even exclusive solus email opportunities.
MyRP.com.au also powers the property data and
reports on a number of leading Australian real estate
sites and so MyRP display campaigns will also appear
on co-branded Real Estate sites powered by
MyRP.com.au.
www.3Di.com.au
Display
from $3 CPM
Report Sponsor from $150 CPM
Newsletter
from $150 CPM
Email (Solus)
from $250 CPM
Set-up
$400
Minimum Spend $2,500
Site Statistics (monthly)
•
•
•
•
•
500,000 Page Views
90,000+ Unique Visitors
90,000 Newsletter Subscribers
25,000 Reports
74% are New Visitors
Options
• Sponsorship Package
• Newsletter includes article
• Solus limited to property offers
MyRP.com.au available through
22. Morningstar.com.au (Premium List)
Demographics
Rate Card
Gender
Display
Female
Male
Morningstar.com.au offers individual investors an
independent source for stock, managed fund, fixed
income, ETFs and LICs research, in depth analysis and
reports, powerful portfolio tools, financial
commentary, exclusive data, and advanced analytical
tools. Morningstar.com.au is the one resource that
really helps investors make well informed financial
decisions.
Morningstar.com.au’s content includes investment
data,
research
and
independent
analysis,
Morningstar Rating and Style Boxes.
New investors get started with educational articles
while seasoned investors appreciate the depth of
data, Online Portfolio Tracking, and Proprietary
Analytical Tools.
A full-time team of investment and Web experts pack
the site with a growing collection of daily editorials,
real-time news, feature stories, and independent
data that keeps investors on top of their stock and
fund investments.
www.3Di.com.au
from $50 CPM
Newsletter
from $2,000
Email (Solus)
from $250 CPM
13%
87%
0%
20%
40%
60%
80%
100%
Age
22%
55-64
31%
19%
35-44
13%
12%
18-24
Set-up
$400
Minimum Spend $2,500
3%
0%
5%
10%
15%
20%
25%
30%
35%
Income
Site Statistics (monthly)
More than $150,001
$100,001 - $150,000
$75,001 - $100,000
$50,001 - $75,000
$25,001 - $50,000
Less than $25,000
20%
20%
19%
19%
19%
3%
0%
5%
10%
15%
20%
25%
•
•
•
•
1,200,000 Ad Impressions
67,000 Unique Visitors
100,000 Registered Members
10,000 Premium Members
Options
• Video Ads
• Solus limited to investment offers
MorningStar.com.au available through
23. Life Style Survey Network
The Life Style Survey Network pulls together all the
major and minor online surveys across Australia and
New Zealand and allows an advertiser to maximise
reach while still targeting very specific niche groups
of consumers, all in a single booking.
Example Lists
Rate Card
Survey responders sourced from over
100 websites, including many leading
survey and reward websites
Email (Solus)
from $160 CPM
Set-up
$400
Minimum Spend $5,000
Targeting Options
3Di will take a brief often based on a Great Sites
campaign and will then extend the campaign by
sourcing comparable highly targeted profiles across
the Life Style Survey Network.
Demographics
• Age
• Gender
• State
• Postcode
• Income
3Di’s campaign team will co-ordinate and project
manage the HTML production, email delivery,
tracking and reporting of the campaign across all the
lists required to deliver the campaign.
Household
• Presence of Children
• Presence of Pets
• Home Ownership
Using advanced email analytics all the elements of
the email campaign are tracked and reported
independently including;
Interests
• Wine Drinking
• Gardening
• + Over 50 more
•
•
•
•
Opens & Engagement (time open)
Clicks & Conversions
Forwards & Printouts
Devices & Email Clients
www.3Di.com.au
Behaviour
• Travel
• Charity
• Purchases
• + Over 50 more
The Life Style Survey Network is available through
24. List Types
TPN Performance Email
TPN works with a large number of quality Australian
and New Zealand owned or operated permission
email lists including many of the regions largest and
most respected email lists as well as other niche
sites.
Although these sites primarily offer solus email
campaigns on a CPM (Cost per Thousand) basis they
have agreed to run Cost Per Click email campaigns
managed by TPN.
CPC Solus email campaigns therefore offers free
opens as you are only paying for people who click
and visit your site.
Email lists come from a range of
consumer focused sites including;
•
Competition Sites
•
Coupon Sites
•
Daily Deal Sites
•
Ecommerce Stores
•
Reward Programs
•
Subscription Sites
•
Survey Sites
Rate Card
Email (Solus)
Set-up
$400
Minimum Spend $3,000
Targeting Options
•
•
•
•
•
Age
Gender
State
Postcode
Income (limited availability)
Network Stats
• 3,000,000 email records
• Over 100 email lists
• Lists Australian owned or operated
The only restriction on TPN CPC Email are;
• Specific email lists within TPNs network cannot
be specified by the advertiser
• Targeting is limited to age, gender, location and
income
• Delivery is over a period of weeks rather than a
single day
www.3Di.com.au
from $1.50 CPC
Female
65%
TPN Email is available through
Male
35%
