31events is a marketing tool for email and website marketers to get more people to your events by embedding the calendar invitations in the email templates and websites with Coupons or Tickets.

1. 31Events.com
• Overview
• Use Cases
• Email & Web
• Script Generators
• Modals
• Reporting
• Resources
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2. 31 Events Product Design Goal
>>Use the Ical standard<<
• To maximize product promotions
• To maximize event attendance
How? Get on the Calendar !
Embed the URL for
Coupon or
Ticket in Cal
Invite
Use native notifications
to drive the business
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3. Coupon in Cal
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4. Ticket in Cal
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5. Native OS Notifications
Desktop
Mobile
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6. Use all the Google and
Apple Built in Reminders from Cal Invite
Once on Calendar – all the
Reminders work in Google
And Apple Calendars
Reminder Card – Remind interface
Time to leave – based on Geo Location and
Mileage to Event
Built in Map – Based on location in Calendar
Invite providing direction
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7. Remind to Drive with Directions
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8. 31Events Review
Drive Event Attendance
Drive Product Promotions
Events are everywhere – in email and web marketing
Opportunity
everywhere to
send calendar invites
to insure promotion
get on the mobile or
desktop calendar
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9. Product Tour
Use Case
Restaurant Coupon
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10. Maggiano’s – USE CASE
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11. Email Marketing
• 2 Click Calendar Accept
Dear Greg,
Generosity just comes naturally
to us! We invite you to use the
following offer on your next
next visit! But hurry in soo, it
expires July 9th @ Maggianos!
You can use this Coupon in any
of our locations. To get this
event on your calendar with
the coupon CLICK HERE!.
WorkFlow
1.Promotion Email comes
preloaded with
Calendar invite
Under URL –CLICK HERE to
Get Cal Invite & Coupon.
2.Calendar Invite is sent
to email when URL is
Clicked in email.
3.Calendar Invite in inbox
is farmed by Apple IOS or
Google. User Accepts. Event now is on
User’s calendar with with Coupon or Ticket
Is embedded.
4.Event reminders and
directions enabled per the event.
Coupon or Ticket is not lost in email.
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12. Email Marketing -Technical
• 2 Click Calendar Accept
•MailChimp
•Constant Contact
•Exact Target Email
Platform support
Option 1-Click takes
Email address and
Matches to Cal API
For event and sends
Cal Invitation with
Coupon or Ticket URL.
Option 2 – Pops up
Invitation into Modal
For user the insert email
Email address
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13. Email Script to Cal Invite
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14. Quick Product Tour
• How we created event, tested and sent event
• How we generated the code for the Email
Template & WebSite
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15. Create EventMaggiano’s Invite
2.Set Cal Invite Details
2B. Set Test
Email
List
3.Set Message Content
4.Set Coupon
Or Ticket
5. Save and Finish
1.Create Invite Button
2A. Pick Coupon
Or Ticket Box
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16. Tickets or
Coupons -Create Event
2B.Set Cal Invite Details
Tickets or Coupons or
None if left Empty
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17. Open Event -View Event –Edit Event
Can use Edit Button
as well
Maggiano’s Invite
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18. Open Event -View Coupon
Icon View for
Event Coupon
Or Ticket
Maggiano’s Invite
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19. Open Event – Test Event
Single Email ICON for Cal Invite
Testing
You can use EDIT ICON to change
Invite content after TEST SEND
Maggiano’s Invite
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20. You can use EDIT ICON to change
Invite content prior to final sending
Open Event – Edit EventMaggiano’s Invite
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21. Open Event – Send Event
Final Send Icon to Promote Event to SENT Events to generate Code
For EMAIL AND WEB Scripts
Maggiano’s Invite
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22. Sent Event – Code Generator
Generate Code
for website
or email by
clicking tab
Maggiano’s Invite
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23. 23
Tickets Example

24. 24
Tickets

25. Email Code Generators
Tabs for EMAIL Vendors
Maggiano’s Invite
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26. Web Code GeneratorsMaggiano’s Invite
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27. Web Modal Code Generators
Popup
Option
Maggiano’s Invite
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28. Web Modal Code GeneratorsMaggiano’s Invite
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29. We monitor accept and deny
• Per event monitoring
• We know the event is on the person’s calendar
• This insures that event or offer, is going onto
calendar
• If accepted all time based reminders are
enabled
• Apple and Android support with Desktop and
Mobile
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30. Granular Reporting on a per event basis
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31. 31
Ticket in Cal Invite

32. Calendar Invites Examples
Desktop
Mobile
Coupon or Ticket
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33. Important URLS
• https://twitter.com/31events
• http://www.slideshare.net/31events
• https://www.linkedin.com/company/31events
• https://www.pinterest.com/31events/
• https://www.youtube.com/channel/UCbl3TjMjUo
fr-wKBDL7pM-w/feed
• http://31events.com/blog/quick-start-guide/
• http://sharetheinvite.com
• Main Site - http://31events.com
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