2. Shore Excursions:
Important to the Cruise Lines
• One of the main revenue
generators
• Important for guest
satisfaction
• An extension of the
onboard experience
AQUILA ~ Canada New England Cruise Symposium
3. Shore Excursions:
Important to the Destination
• Showcases the best of the Destination
• Contributes to the Destination’s marketing
efforts with the cruise lines
• Greatly affects the Guest experience in the
Destination and Satisfaction Ratings
• Can impact future calls on the port
AQUILA ~ Canada New England Cruise Symposium
4. How Shore Excursions Work
• Tour Operators work with Local Suppliers to package
products into Shore Excursions
• Cruise Lines work with Tour Operators to build a
Shore Excursion program in a destination
• Cruise Lines sell the Shore Excursions to their guests
through their websites, reservation agents, and
onboard the ship during the cruise.
AQUILA ~ Canada New England Cruise Symposium
5. Shore Excursions: Ask the Experts
Erika Tache
Product Manager Tour Operations - Carnival Cruise Lines
Lily Urrutia
Manager Product Development / Shore Excursions - Norwegian Cruise Line
Lisa Jensen
Manager Caribbean & North Atlantic Shore Operations - Princess Cruises
Shirley Henderson
Manager Shore Operations - Carnival UK
AQUILA ~ Canada New England Cruise Symposium
