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Practical Application Industry specific toolkit Traditional marketing tools migration into a Web-based marketing toolkit. Making Preparations for the Trends Website modifications social media integration content development Case Studies/Examples Website/Social Media Video
Trends to Take Seriously Social Shopping Integration with Mainstream E-commerce Platforms Facebook Amazon Ebay August, 2010 U.S. Internet users spent 41.1 billion minutes on Facebook, surpassing Google Inc.'s (GOOG) 39.8 billion minutes for the first time, according to comScore Inc. (SCOR).
Trends to Take Seriously Customer Relations: Get it Right Your relationship with your customer will make or break you like never before. Get your staff trained and empowered to handle customer service complaints quickly.
Trends to Take Seriously The Shopping Research Phase All big ticket purchases will start out with research on the web Make it easy for consumer to research. Take the barriers away Women:
STATISTICS: LinkedIn has over 80 million members in over 200 countries. 32 million are based in the US 13 million small business owner 12 million small business professionals 1. 5 million C Level Executives ATMOSPHERE: (conference break conversation) BEST USE: Professional Networking and B2B applications CURRENT APPLICATIONS WordPress blog integration, slides, video, upload your portfolio mobile-enabled Like comment share buttons on LinkedIn Also providing advertising opportunities
Twitter Twitter users are about 50% male, and 50% female. 84% of Twitter users have no kids, while 16% do. Atmosphere: talking with someone in an elevator, passing them in the hall. S Best Practices: Product promotions, news, press releases.
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
Facebook Atmosphere: poolside barbecue Facebook Ads: Impressions or PPC. Recent Developments: 1 Facebook pages (likes instead of fans) 2. Boxes being done away with 3. Smaller tab page but more programmer friendly Polls/quizzes mini website 4. Facebook embedded like button now available 5. Facebook Connect 5. Facebook Places
Facebook Connect Page
What games and applications can I use Facebook Credits with?http://www.facebook.com/help/?faq=17265
Facebook Current Features: FB Marketplace - like a Craigs List FB events FB causes FB Community pages FB tabs customizable FB boxes- subscribe to your RSS feed/blog Contact Us/Review page FB 3rd party applications
Social Media Marketing Preparations Developing a Plan Start with the end in mind! If the desired outcome is not clear from the start, it can’t be a success. Step #1 Assessment Stage: Reevaluate your traditional marketing plan. What’s working? What new opportunities are there? Can some elements that are working well be incorporated into web and social media marketing plan?
Social Media Marketing Preparations: Assessment
Social Media Marketing Preparations: Assessment:
Social Media Marketing Preparations: Website Preparations
Social Media Marketing Preparations: Search Engine Optimization Preparations
Social Media Marketing Preparations Content Assessment Are you answering the questions your prospects are asking? 1. Revisit your website. Add appropriate content. New tabs Add a blog 2. Blog Content Ideas
Social Media Marketing Preparations: Content Development Getting Organized
Develop a monthly editorial and marketing calendar
Create the blog first, then shorten/repurpose for Facebook and
Twitter. Some Ideas:
Upload your Structure studios rendering – Custom Pool Design
Social Media Marketing Preparations: How to Build a Base New Prospects On your website: Contact form Download free report Subscribe to e-newsletter Join us on the platform of your choice Embed the Facebook link or Facebook Connect into your websites Old leads/ Old Customers: Postcard campaigns Incentives: Contests/Promotions /discounts
Social Media Marketing Case Studies Platinum Pools Vollmer Custom Pools Video: Lew Akins: Ocean Quest Pools
Social Media Marketing Preparations: How to Build a Base Start Somewhere This isn’t a sprint. It’s a way of doing business. Give yourself time and flexibility to course correct.
Speed at which Social Media is Changing the Internet Landscape