Prove the value of your content marketing strategy by aligning your plan with your company's goals.

1. PROVETHEVALUE OFYOUR CONTENT
MARKETING STRATEGY
How do you do that? Align your content marketing strategy with your
company's goals.

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WHAT’SYOUR PLAN?
You read that right.
What. Is. Your. Documented. Content marketing strategy?
If you don’t have one chances are you’re having a hard time explaining
to your boss why you need more budget and/or time to create it.

3. 1424MarketingGroup.com Let’s Talk: +1 202.618.1424
WHAT’SYOUR PLAN?
Continue to shoot from the hip, and you’re likely to join the ranks of
the countless failed content-marketing wannabes of the world. Try a
new approach, and you just might become your company’s
newest marketing rock star.
It’s all about the plan: creation, execution and documentation.

4. 1424MarketingGroup.com Let’s Talk: +1 202.618.1424
WHAT AREYOUTRYINGTO DO?
Just like your website needs a job
description, so does your content
marketing plan. So, what’s your goal?
Do you want to:
• Increase brand awareness?
• Nurture existing prospects?
• Attract more people to your website?
• Up-Sell customers?
• Build your list?

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DOES IT ALIGN WITHTHE BUSINESS PLAN?
Yes, you need to have your goals clear in your mind — but here’s an
even more important question:
Does your goal align with a specific outcome that’s part of the
current overall business plan?

6. 1424MarketingGroup.com Let’s Talk: +1 202.618.1424
DOES IT ALIGN WITHTHE BUSINESS PLAN?
It better — and here’s why.
You could simply create content for the sake of creating content. However, just
because you can doesn’t mean you should.
Like it or not, you must concretely demonstrate the value of your content
marketing services to the company.And the way to do that is by tying your
results to a business goal.

7. 1424MarketingGroup.com Let’s Talk: +1 202.618.1424
DOES IT ALIGN WITHTHE BUSINESS PLAN?
Will things come up along the way that force you to revise the plan?
Count on it, but your overall goal remains the same: use your content to
help the business achieve its goals.
This objective must always be top of mind because if you do that you’ll
always be able to demonstrate the value of your content to the company.

8. 1424MarketingGroup.com Let’s Talk: +1 202.618.1424
AREYOU USING AN INTEGRATED SYSTEM?
In the best of all worlds your company already has an integrated system
in place that makes it easy for you to connect the dots between your
content marketing strategy and the bottom line.
The sad truth is that most businesses don't have that kind of
integration in place.

9. 1424MarketingGroup.com Let’s Talk: +1 202.618.1424
JUST DO IT
If you don’t have an integrated system, request a consultation with 1424.We’d
be happy to be a sounding board, point out some options you may not know
about yet and help you think through what might work best in your situation.
Meanwhile, take a closer look at your company’s business goals for this
year and figure out how to make your content an integral part of
achieving them.