Word of mouth case study: Nokia E72

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How 1000heads helped Nokia launch the E72 via word of mouth.

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Word of mouth case study: Nokia E72

  1. 1. “ Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones? ” http://michaelsherlock.com/ A story …
  2. 2. People in social media love unboxing cool products …
  3. 3. So we decided to total ly disrupt what they love….
  4. 4. What would you do if you were sent an impossible unboxing of a hot new device?
  5. 5. This?
  6. 6. Or this?
  7. 7. This was pissing people off all over the world (in a good way…)
  8. 8. ‘‘ The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia
  9. 9. Everybody spoke about it...
  10. 10. … on blogs
  11. 11. 25 posts read 45,000+ times
  12. 12. … On YouTube
  13. 13. 24 videos seen 23,000+ times
  14. 14. … On Twitter
  15. 15. 3,100+ tweets
  16. 16. … and, of course, offline (the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/
  17. 17. “ When all is said and done, the e72 is the best Nokia device that I have ever used... ” http://carltone65.wordpress.com/2010/01/03/nokia-e72-review-business-meets-media/ www.1000heads.com [email_address] +44 203 206 2000

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