Word of mouth case study: Nokia E72

“ Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones? ” http://michaelsherlock.com/ A story …

People in social media love unboxing cool products …

So we decided to total ly disrupt what they love….

What would you do if you were sent an impossible unboxing of a hot new device?

Or this?

This was pissing people off all over the world (in a good way…)

‘‘ The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia

Everybody spoke about it...

… on blogs

25 posts read 45,000+ times

… On YouTube

24 videos seen 23,000+ times

… On Twitter

3,100+ tweets

… and, of course, offline (the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/

“ When all is said and done, the e72 is the best Nokia device that I have ever used... ” http://carltone65.wordpress.com/2010/01/03/nokia-e72-review-business-meets-media/ www.1000heads.com [email_address] +44 203 206 2000

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Word of mouth case study: Nokia E72

by 1000heads on May 27, 2010

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Word of mouth case study: Nokia E72 — Presentation Transcript