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Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
Word of mouth case study: Nokia E72
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Word of mouth case study: Nokia E72

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How 1000heads helped Nokia launch the E72 via word of mouth.

How 1000heads helped Nokia launch the E72 via word of mouth.

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  • 1. “ Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones? ” http://michaelsherlock.com/ A story …
  • 2. People in social media love unboxing cool products …
  • 3. So we decided to total ly disrupt what they love….
  • 4. What would you do if you were sent an impossible unboxing of a hot new device?
  • 5. This?
  • 6. Or this?
  • 7. This was pissing people off all over the world (in a good way…)
  • 8. ‘‘ The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia
  • 9. Everybody spoke about it...
  • 10. … on blogs
  • 11. 25 posts read 45,000+ times
  • 12. … On YouTube
  • 13. 24 videos seen 23,000+ times
  • 14. … On Twitter
  • 15. 3,100+ tweets
  • 16. … and, of course, offline (the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/
  • 17. “ When all is said and done, the e72 is the best Nokia device that I have ever used... ” http://carltone65.wordpress.com/2010/01/03/nokia-e72-review-business-meets-media/ www.1000heads.com [email_address] +44 203 206 2000

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