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Search Engine Optimization is a fascinating field, with a relatively recent beginning. Here's a short slideshow outlining the wonderful history of this fast catching on field.
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History of seo - SEO Turotial - Free SEO Training Course
1. History of Search engine
Optimization
(SEO)
By - Shashank Gupta
CEO & Founder
Web SEO Services
2. • Internet was the oldest technology amongst those related to SEO, and
can be considered as the father of SEO
• World wide web which was a turning point in history of
Internet, without which SEO might have never been a reality; can be
considered to be the mother of SEO
• Search Engines were the next major event prior to the birth of SEO
and these can be considered as the elder sibling of SEO, because again
only after they were created SEO would follow them and be born
• Finally comes the Search Engine Optimization, which when
compared to all others is a mere baby. SEO is developing and growing
at a very fast pace even today
3. World Wide
Web
Search
Search engine
Engine Optimization
As search engines and the World Wide Web developed SEO grew and developed
into its own
4. History of SEO
• As Internet was growing it was being noticed that the relevancy
of ranked results was having significant impact on the traffic
coming to the web pages
• Rather than the web just being a collection of shared files, the
World Wide Web opened up concepts of e-commerce and
internet marketing
• With new avenues of sales to be gained, companies found value
in creating and promoting their websites
• Internet was being looked upon as a viable money making
industry
5. • In 1996, Christine Churchill discovered the potential of Internet
marketing after she built websites for her employer and noticed
the intensive labour involved with maintenance
• Her husband and a friend developed software tools to reduce
the burden. Soon, she created an online company selling these
software tools
• Many such early SEO pioneers were coming up across USA and
UK
6. Many early pioneers eventually met up and learned from each other
either in person or via subscriptions to email marketing newsletters
related to this new field of Internet search marketing
7. John Audette
• In 1995, John Audette formed Multi-Media Marketing
Group (MMG) in Lake Oswego, Oregon on the sale of
4,000 copies of his $30 online book about marketing on
the World Wide Web
• He recruited many future SEO pioneers. MMG created the
famous early I-Search Internet marketing newsletter with
at one time had 15 to 20,000 subscribers.
8. Danny Sullivan
• John also recruited famed early pioneer Danny Sullivan to teach
his staff his knowledge of the tricks of the search ranking
trade, and during that meeting he coined the phrase
“search engine optimization.”
• Whether or not it was the first use of the term is not known
9. The early pioneers were all discovering the importance of
Internet marketing of websites and the need for optimizing
them for higher rank by search engines and increased traffic.
SEO was growing
10. Data source: The History of SEO
For more information refer to:
http://www.thehistoryofseo.com
11. Shashank Gupta
Owner & Founder Web SEO Services
Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in