2. Recreational and elite athletes
Males and females between the age 16-40
Consumers willing to pay a premium price
3. Accelerade will be positioned as the sports
drink of choice for athletes who want to
increase their performance level.
Accelerade’s 4:1 ratio of carbohydrates to
protein offers superior performance for
endurance athletes when compared to other
sports drinks.
4.
5.
6.
7.
8.
9.
10.
11. Short 5 minutes clips are featured on our
website.
Of our 4 sponsored athletes each one will
update their Story every month. The release
will be staggered so a new clip is released
every week.
12.
13. I faced some real
challenges this month. My
dog died, my boyfriend said
I was spending too much
time training...
14. AHHH. F*&$# I just heard my
hamstring pop. Ahhh.... Oh man
get me some Accelerade
15. I know what I have to work
on, the Olympic trials are
next week and I know I’ll be
ready.