This document outlines a marketing strategy for a start-up idea, including a SWOT analysis identifying strengths, opportunities, threats and weaknesses. It discusses defining a brand story and positioning, analyzing the target industry, competition and consumer segments. The marketing mix of product, price, place, promotion and customer retention strategies are proposed along with targeting advertisers, sales partnerships and the potential market size. Contact details are provided for Neeti Virmani, a business leader and board member experienced in developing such strategies.