1. What I learnt from my audience
feedback (Ancillary products)
Zainab Oyenuga

2. My acknowledgements from positive feedback
In terms of the front digi-pak cover, we found it particularly useful to receive audience feedback throughout our process
of constructing our products. I learnt , from my audience that including a hint of colour other than black and white
would make our product more unique and memorable. However, using colours such as red, which we used, were
more effective in reflecting the displeasing emotions that we aimed to show as red is colour that is considered by
audience and people in general , to represent pain and heartache.
I learnt the importance of ensuring that the audience could see every aspect of the digi-pak, specifically fonts and texts,
as these are things that they noticed and considered whilst looking at our products. I also learnt the significance of
ensuring our products linked and correlated as my audience feedback suggested that , through the use of colour
you were able to identify the product. In this sense, a strong correlation between the products, almost established
a logo, which is particularly important as suggested by my audience and research of real media products that it
helps provide an image that contrasts to others and represents the artist and their brand. Following this, my
audience seemed to really appreciate the idea of a logo/ icon which they could indentify with and distinguish
against existing ones. I learnt that our ancillary products compared to real, existing media products as a member
of our audience stated that it reminded them of ‘Adele’s 21 album’ which was our main source of specific research,
suggesting that we were inspired, and successfully reproduced our main source of research.
Furthermore, I acknowledged the importance of photos on our products as it was extremely important that they evoked
some sort of emotion. In this sense, I learnt from our audience that our products was able to touch them,
particularly through the different poses in the form of mid-shots and close-ups. I learnt that our use of iconography
was noticed and people were able to relate to our products through the pictures, in effect, I realised that pictures
are important aspects for marketing these type of media products. Subsequent to this, I learnt the significance of
pictures in that they need to have a meaning or story behind them as they are what is selling the product- the
music, therefore there needs to be a link between the track on the album and the pictures on the album cover and
poster; the album is made to attract consumers.
I leant that font could be used as an icon, and the feature that makes a product memorable. I feel this was achieved in
our product through the random use of red which contrasts to the black and white.
Lastly, I acknowledge, the necessity of following real media conventions, such as inserting a barcode onto the back of
the digi-pack, as there are some conventions that must not be broken, due to the fact that some conventions make
the product what it is, and without them, it would be hard for audience to classify or distinguish the product.

3. My acknowledgements from less positive feedback
I learn from my audience feedback that, perhaps using a different photo for the poster, as
opposed to the same one on for our digi-pak front cover, would have been more
effective- demonstrating more variety, this also links to some of my research.
I also acknowledge that maybe giving one of our products colour, would have been
more effective, as suggested by my audience, it would have enhanced variety
and contrast which are also aspects incorporated in real media products, to
make them more memorable and distinctive for audiences.