The document summarizes Yuya Kiuchi's research on sports viewership in the United States in 2011. It shows that professional football had the highest viewership at 36%, followed by baseball at 13% and college football also at 13%. The other major sports like auto-racing, men's professional basketball, men's college basketball, and hockey all polled between 5-8% of viewership.

1. Yuya Kiuchi, Ph.D.

3. Sports In 2011
Professional football 36%
Baseball 13%
College football 13%
Auto-racing 8%
Men’s professional basketball 5%
Men’s college basketball 5%
Hockey 5%
http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%2
0Default/mid/1508/ArticleId/950/Default.aspx

4.  What does baseball
mean in the US?
 How do we experience
baseball in the US?
 How is baseball framed
in the US?
http://www.amazon.com/Packaging-Baseball-Marketing-Embellishes-
Experience/dp/0786461322/ref=sr_1_1?ie=UTF8&qid=1364857177&sr=8-
1&keywords=packaging+baseball

5.  Baseball: America’s
Pastime
http://bayouthbaseball.com/news.php?news_id=224051

7.  Baseball and nostalgia

8.  Throw-back days

10. http://news.yahoo.com/old-timers-fete-oldest-ballparks-100th-b-day-215138384--mlb.html

11.  1. Fenway Park, Boston Red Sox,1912
 2. Wrigley Field, Chicago Cubs, 1914
 3. Dodger Stadium, LA Dodgers, 1962
 4. Angel Stadium of Anaheim, LA Angels,
1966
 5. Oakland Alameda County Coliseum,
Oakland Athletics, 1968

15.  Baseball as an American institution (pastime)
 Baseball as an investment
 Baseball and globalization

16.  MLB team is worth $605M on average.
 Average revenue of $212M on average.
 Cable TV revenue is over $900M.
 Local TV can make $1.5B via MLB

18.  WBC
◦ 2006: Japan, Cuba, S Korea
◦ 2009: Japan, S Korea, Venezuela
◦ 2013: DR, PR, Japan
 MLB
◦ 241/856 (28.2%) players born
outside of the US (April 1, 2013)

20.  America’s pastime
◦ Nostalgia
◦ Obsession with statistics
◦ Pastoral idealism
 America’s investment
◦ A lot of money
◦ Global economy
◦ Walter LaFeber’s idea about capital and culture