Yuka Yanagawa established a water business in Japan on December 7th, 2012. The business aims to provide water purification and delivery services, with a mission of ensuring high quality of life across borders regardless of location. In its first 5 years, the business plans to partner with existing water companies and target a specific area. In 15 years, it aims to expand its research, outreach, and service development. The document notes water scarcity has led to conflicts and is a major issue for developing countries. It analyzes competitors in water purification and delivery and sees an opportunity to target developing countries.

1. 12/7/2012
Yuka Yanagawa

2.  What is a “good entrepreneur”
 Qualification
 My company is…
- mission
- basic info
- tactics/strategy
 Circumstance
- competitor
- market potential

3.  Enthusiasm
- to circulate a business
 Knowledge
- who knows what actually happens
- who knows academic knowledge
 Experience and Connection
- to take off the business and see a timing

5.  Water business
- established: 12/7/2012
- based in Japan
- business domain: 1. Water purification
2.Water delivery

6.  Our mission:
realize a world, which national borders never
affect human QOL
 Slogan: „Across Borders‟
 Our promise:
‟provide a water to developing countries,
which suffer from water shortage‟

7.  Tactics
(in 5yrs) #purpose: make a success model
⇒①make an alliance with an existing company
which provides a service related to water
⇒②choose a particular area which to our offer
service
 Strategy
(in 15yrs) #purpose: drum up
⇒①do research and investigate
⇒②based on①, reach out new areas and
develop service

8. http://www.worldwater.org/conflict/timeline/
In decade, almost 10 conflicts have occurred because of water shortage
“water” is big issue,
especially for developing countries

9.  Water purification
- area; mainly in continent
(e.g. USA, China, UAE etc….)
- point; it‟s still costly
 Water delivering
- company; trading company
- point; their main target is developped
countries, because it‟s too expensive for
developing countries to buy enough product
To target developping countries,
we can make a blue ocean