2. What is a “ POP-UP SHOP ”
Definition(quote:Wikipedia)
- which is a temporary venue, and is able
to build up an interest by consumer
exposure. POP-UP SHOP allows a
company to create a unique environment
that engages their customers, as well as
generates a feeling of relevance and
interactivity. They are often used by
marketers for seasonal items such as
Halloween costumes.
3. Players
B2B
A REAL
A COMPANYS A CUSTOMERS
ESTATE AGENTS
B2B
B2B2C model
4. To evaluate the company
A REAL ESTATE AGENT
Testing Products/Services
Suitable for Location
Using Vacant Spaces
efficiently
NOT Having real store
A Part of Series of
To acquire the attention
Branding
A COMPANY
Launch New
Purposes
Products/ Services
Having real store
Holiday Season
Marketing
5. Benefits
Create WOM
Acquire an Attention and the Leads to
Customers
Generate Publicities
■COMPANY: a good tool to introduce new products/services
■REAL ESTATE AGENT:a good chance to use vacant places
6. Categories of POP-UP SHOP
(in my point of view)
OPEN to PUBLIC
Interests Entertaining
Seasonal
Gift Shops
Game Shop
DIRECTLY INDIRECTLY
PROFITABLE Limited
PROFITABLE
Products/Services
Exclusively Introducing
New Products/Services
Research Developing Loyality
CLOSED for MEMBERS
7. Categories of POP-UP SHOP
(in my point of view)
OPEN to PUBLIC
Interests Entertaining
Seasonal
Gift Shops
Game Shop
DIRECTLY INDIRECTLY
PROFITABLE Limited
PROFITABLE
Products/Services
Exclusively Introducing
New Products/Services
Research Developing Loyality
CLOSED for MEMBERS
