Youth.SG Campus Correspondent Session #1- By Lynette Lim

1. CAPTURING YOUR AUDIENCE
WITH A GOOD HEADLINE
Lynette Lim

2. WHY IS IT IMPORTANT TO HAVE A
GOOD HEADLINE?
- It is the first thing your readers see
- It determines if your reader will click on the link
- It draws in the ‘out-of-curiosity’ eyeballs

3. WHAT MAKES A GOOD BLOG
HEADLINE?

4. WHAT MAKES A GOOD
HEADLINE?
-Snappy (Rhyme, alliteration)
- Provides answers I want
- Makes me want to find out more about a topic
- Makes me want to share it with my friends

5. TIPS FOR WRITING GOOD
HEADLINES

6. WRITE YOUR HEADLINE FIRST!
GOLDEN RULE:
Always write your headline first before tackling the body text
- Everyone that reads your text was first captured by your headline
- Helps you to remain focused on the topic/question
- Helps with the editing process
- Keeps the blog post sharp

7. TIPS FOR A GOOD HEADLINE
- Keep it short and snappy
- Ask your reader a question that they wouldn’t normally ask but may
be curious to know the answer
- Answer a question that your reader may be asking
- Teach your reader to do something

8. TIPS FOR A GOOD HEADLINE
- Make your reader think about things from a different perspective
- Write something unbelievable
- Use numbers
- Best and worst

9. THANK YOU!