Create your perfect logo on your first try by learning how to use a data driven design process. A data driven design approach helps you avoid costly mistakes while helping you save time and money. Learn more at http://goo.gl/SevqWA.

2. You are currently working hard on a great idea

3. Now you need a great logo to go along with
it in order to create a good first impression
on your potential clients.

4. We get it; we’ve been there.

5. We also know many others who were in
your exact position.

6. From our experience, you have two options.

7. Option A: Create your logo yourself

8. OPTION B: Hire a designer or design firm

9. We recommend option B because…

10. Better results, greater satisfaction

11. So what should you look for in a
logo design firm?

12. 1. Fair Pricing

13. Basic pay guide for 10 hours of work

14. Student: $100 – $200 ($10-$20/hour)

15. Freelancer: $200 – $1000 ($20-$100/hour)

16. Expert Consultant: $500 – $2000 ($50-$200/hour)

17. Company: $700 – $2500 ($70-$250/hour)

18. Professional: ($1,000 - $15,000 / logo)

19. What do most companies spend on
logo design projects?

20. Startups typically spend between $1,000 - $4,000 on
their logo, with most falling around $2,500.

21. Small Businesses spend around $2,000 - $8,000
with an average of $5,000 for their logo design.

22. Mid-sized or Larger companies typically spend
between $8,000 - $12,000 on logo design, with the
average around $10,000.

23. Other things to consider when looking
for a logo design firm

24. 2. More than one designer on the job

25. 3. Communication & Availability

26. 4. Detailed Research

27. 5. Revisions

28. 6. Data Driven

29. Data-driven design uses consumer insights to
measure a logo’s appeal and performance.

30. A Data-driven design process guarantees that
your logo will be the best in its class

31. Take Modern Dental and Bright Smile for
example, two competing dental services in
the Torrance area.

32. The goal when designing the Bright Smile logo
was to outperform the Modern Dental logo

33. So, how did we do based on the focus group
results?

34. 15%Positive Overall
Reaction

35. 50%Positive Overall
Reaction

36. BrightSmile ModernDental
233%
more likable than the
Modern Dental logo
Bright Smile logo is

37. Interesting insights from the Modern Dental
logo focus group results

38. 71%of women in the focus
group had a Negative
impression towards the
Modern Dental logo.

39. 100%of men in the focus group
had a Positive impression
towards the Modern
Dental logo.

40. The cause(s) for positive impression.

41. “It has a Modern look to it. It makes me think of those
Chopper shows you see on tv. It's very different than most
Dental ads you would see. It has an edgy lookto it. It
shows they are confidentin being a cutting
edgeand ambitiousdental service. It looks like
something you'd see on the side of a Chopper and not to advertise a
dental office.”
-31 yr. old White or European American Moderate male

42. “The logo was very easy going, not in a bad way. Just felt it
was easily created, which is ok. I felt at ease with this practice. The
logo feels toughbecause of the black background, the
bold red lettering signifying the devil, the devil signifying
strength/toughness and the strong tooth in the middle.”
- 33 yr. old White or European American Liberal male

43. The cause(s) for negative impression.

44. “The font is strange and difficult to read. The choice of font
and colors, red with black, seem too strong for this
company. Something more soothing might be a better choice. Planning
a trip to the dentist is far from relaxing and induces
anxiety in many people. I feel that it would be more
appealing in a soft script, maybe with earthy tones like sage,
silver, and brown.”
-33 yr. old White or European American Moderate, slightly liberal female

45. “To me black is a gloomy colorwhen it is the predominate
color and I feel the color could be improved on. It also
looks too much like a neon sign and somewhat tacky. It has no real
creativitybut is just a sign. It should have some kind of
calming picturewith it. And it seems a little
scarytoo.”
-53 yr. old White or European American Moderate, slightly liberal female

46. Interesting insights from the Focus Group
Results of the Bright Smile Logo.

47. 100%of the women in the focus
group had a Positive
impression towards the
Bright Smile logo.

48. 86%of the men in the focus
group had a Positive
impression towards the
Bright Smile logo.

49. The cause(s) for positive impression.

50. “This screams ‘look at me!’ because of the colors. It grabs your
attention and makes you want to read it. The image is fantastic!!!
The colors are great! The brightness stands out because
it's on a black background. The sun image screams
happiness!”
33 yr. old White or European American Conservative female

51. “This item feels attractive because the overall design is very
clean and pleasing. I like the font used for the letters, the
colors, and the rendering of the sunman's face. It's just overall very
attractive and pleasing to the eye. The overall message itself
is very cheerful. The words "bright" and "smile" convey a
cheerful message, and the sunman's smile is very happy and cheerful as
well. The sunman's laid-back pose and posture, his wink, and his smile
all convey a sense of supreme confidence.”
-32 yr. old Asian or Asian American Moderate male

52. The cause(s) for negative impression.

53. “The item is inauthentic because it looks like a quick
combination of stock images on a black
background. The image is immature because it looks childish
and of low technical skill. A child could have made the
graphic.”
-33 yr. old White or European American Liberal male

54. Our Data-Driven approach involves the
following steps.

55. Step 1-
Prepare
Your Brief
1 to 7
Traits
Related
Concepts
Target
Audience
Examples

56. Step 2-
Detailed
Research
Top 4
Competitors
Niche or
Industry
History &
Trends
Company
purpose &
goals
Include

57. Step 3 – Set
Benchmark
Top
Competitor
Market
LeaderOR

58. Step 4 – Sketch
Drafts
Send draft
to client
Get for
client’s
approval

59. Step 5 – Finalize
Approved Draft

60. Mission
Accomplished
Step 6 – Test
(Consumer
Feedback)
Does Final Draft
Match or Top
Benchmark?
Go to Step 7
If Yes

61. Step 7 – Make
Necessary
Revisions

62. Mission
Accomplished
Step 8 – Test
(Consumer
Feedback)
Does Revised Final
Draft Match or Top
Benchmark?
Go back to
Step 7
If Yes

63. A data-driven design creates confidence and
certainty that your logo is indeed the best in
your category.

64. We are among the pioneers of the data-
driven design approach

65. In addition to our data driven design approach,
we only work with the best design firms and
designers.

69. We guarantee that your logo will be the
best in its class!

70. Get started today! Call us, send us an email
or fill out the form below and we will get back
to you immediately.

71. Brand Brilliantly
Youpany Inc. | gideon@youpany.com | (323) 807-7218