Coco-Cola held an advertising campaign at a university in China in 2006, where they had groups of students compete to be the best sales team by selling Coke on campus. With 20,000 thirsty students and temperatures reaching 30 degrees Celsius without air conditioning, the students used door-to-door delivery, prizes, coupons, and price promotions to drive sales of 20,000 bottles of Coke, generating 400,000 RMB in revenue for Coco-Cola. In addition to the financial benefits, Coco-Cola also received free delivery service, market research, a customer database, business plan assistance, and cheap labor from the student teams.

1. COCO-COLA IN CAU
Ying Zhang

2. PRINCESS & PRINCE
BUILDINGS
Time 2006 June - July
Hot Reach 30 centigrade
No air-cconditioner

3. BET WE NEED SOME COKE
Coco-Cola hold a
advertising campaign in my
University
From 3 groups of students
as sales teams to comepet
for the best sales team
New Designed product

4. MARKET SIZE
20 000 hot, thirsty student.
PROMOTION TOOLS USED BY
STUDENTS
Door to Door delivery
Prize promotion
Coupons
Price promotion

5. RESULT: WHAT COKE GET
FROM US
I learn a lot from it!
Sales revenue 20,000*20=400,000 RMB We love Coke!
High Brand Reputation
Free delivery service
Free market research
Free databace
Free business plan
Almost Free Labour