This document discusses product display strategies used by Olympic Superstores including horizontal and vertical exhibitions, displays in gondolas, cold and hot zones, mesh implantation, cross-presentation, material POP, plane and illumination, and vrac implantation. The goal is to strategically place products to attract customers, encourage purchases, and increase sales.

1. PRESENTED BY:
MÓNICA BALLESTEROS
MARÍA ESTHER VILLA
LAURA VARGAS
YESICA SÁNCHEZ

2. OLYMPIC SUPERSTORES

3. HORIZONTAL EXHIBITION
The AXE product
is distributed in an
accessible and
customer view,
with offerings that
allow you to have
greater sales.

4. VERTICAL EXHIBITION
In this type of
display we can see
how the products
occupy an
entire shelf gondola fro
m first to last in a way
that the
customer takes the
product without
problem.

5. EXHIBITION IN GONDOLAS
There are
used different
shelves in order
to draw customers'
attention and
provoke action and
shopping for
products to have a
better output.

6. COLD ZONE
They are
different place
s where they
are located
cold products s
uch as
meat, dairy. W
here there is
little
movement
and lighting.

7. HOT ZONE
It is located in the
center of setting
remote from the
cold zones

8. IMPLANTATION IN A MESH
• The implementation on
a mesh is to strategically
place the families within a
particular category of
products, depending on the
rotation and / or
notoriety of the items that
comprise it, to "drive" the
direction of flow of
customers to ends or colder
areas implantation.

9. IMPLANTATION CRUSADE
The cross-presentation is a joint implementation of products in different sections or
categories of products that complement each other in the way that consumers are used
or consumed.

10. MATERIAL POP
The material POP (Point of Purchase) is a category of
marketing that uses advertising placed at points of sale.
This is done to encourage purchase.

11. PLANE AND ILUMINATION
Olympic superstore is considered as a
supermarket.
 We note that in cold areas there is
less light in hot areas, overall the place is a
very good lighting.

12. IMPLANTATION VRAC
• This is where we
offer the
promotion of
several
products in
which one is the
complement
of another.