100 years of Indian Cinema muse is a much awaited, long anticipated film movement taking place in the history of 100 years of Indian Cinema. It is a movement with many firsts- a first public interest initiative that analyses and gives introspection about the impact of Indian Cinema on the society, people and the world in 100 years.

2. Introduction
 100 years of Indian Cinema muse is a much
awaited, long anticipated film movement
taking place in the history of 100 years of
Indian Cinema.
 It is a movement with many firsts- a first
public interest initiative that analyses and
gives introspection about the impact of
Indian Cinema on the society, people and
the world in 100 years.

3.  The initiative is borne out of the intensive research
and interactions done with historians, biographers,
audiences, makers, actors and veterans to
understand the impact and influence of the Cinema
on the society. It is aimed at celebrating Cinema as
a potent medium of expression rather than just a
tool for sterile entertainment

4. History of Indian Cinema
 Cinema chose mythology to launch itself with almost every filmmaker opting for
mythology as their subject-o
Dadasaheb Phalke's Harishchandra 1913,
o Lanka Dahan 1917,
o Shri Krishna Janma 1918,
o Kaliya Mardan 1922,
o Baburao Painter's Sairandhari 1919,
o V Shantaram's Ayodhyacha Raja 1932,
o Gopal Krishna 1938,
o Vijay Bhatt's Ram Rajya 1948.

5.  Most of the influences ran parallel in
Hindi Cinema and Regional Cinema.
Society has been following Cinema
closely.
 Switzerland becomes honeymoon
destination, angry young man
becomes a rage, Bapu becomes
contemporary, soldiers become
heroes, underworld turns glamourous,
youth gets motivated (for revolution,
love and crime), blockbuster hits shift
from silver jubilee to 100 crore club,
box seat goes golden class and
innumerable influences on society
have been made by Cinema in its 100
years.
 The history shows that the chase
between Cinema and society is an
ongoing phenomenon- Cinema getting
influenced by the society and society
getting inspiration from the Cinema.

6. Regional cinemas!
The Kannada film industry (Sandalwood)• The Kannada film industry,
based in Karnataka, is sometimes called Sandalwood, as Karnataka
is known for its abundant sandalwood forests
The Malayalam film industry• The Malayalam film industry is based in
Kerala.• Malayalam movies are known for their artistic nature and
they frequently figure in the national film awards.
The Marathi film industry• Marathi Film Industry, one of the oldest film
industries in India, originated in Nasik, and developed in Kolhapur
and Pune.
The Tamil film industry(Kollywood)• The Tamil film industry
(Kollywood) is based in the Kodambakkam area of Chennai.
The Telugu film industry (Tollywood)• The Telugu film industry is
based in Andhra Pradeshs capital city, Hyderabad.

7. 100 years of Indian Cinema muse
 The corporate identity for 100 years of Indian Cinema muse emerges from assimilation of
social, political, literary and artistic influences that have gone in creating the movement.
Numerical One:
 The Numerical One is a thoughtfully designed hand-generated devnaagri dramatic character
who is colloquially Indian. Indian Cinema assimilates Cinemas of various regions, cultures and
languages and speaks 'One' language. 'One'portrays the power of Indian Cinema that
integrates the diversities and brings the entire nation on 'One' platform.
Charkha and Film Reel:
 The mechanism of action of a Charkha is as magical and intriguing as that of a Film Reel Both
represent an inherent quest for freedom of expression, self assertiveness, cultural
dissemination and productivity. Both the symbols have called for mass movements, assimilated
the entire nation and promoted national integration all while displaying exemplary pride. These
symbols have taught us to believe in our capabilities and harness our talents for a larger good.
These two symbols have been celebrated as icons of national pride and respect. It is little
wonder that we chose the above two symbols to commemorate the centenary celebrations of
Indian Cinema- a celebration which is awaited by the nation and world.

8. Indian Film Industry Today
 • India is a large heterogeneous country of many
languages. Because of this, film production is
fragmented into regional industries: – Tamil film
industry. Based in Chennia, it is second in
popularity to Hindi films. Popular in many
southeast Asian countries. The famous actors like
Rajnikant, Chiranjeevi have gained popularity
through this Industry. – Bengali film industry.
Based around Calcutta, its films are very popular
and dominate the National Awards (India’s
equivalent of Academy Awards). Prominent
among these are Satyajit Ray, Mrinal Sen and
Ritwik Ghatak

10. Globalization of Indian cinema
 • Today, Indian cinema is becoming increasingly
westernised. This trend is most strongly apparent in
Bollywood.• Bollywood also produced box-office hits
like the films Dilwale Dulhaniya Le Jayenge and Kal
Ho Naa Ho, both of which dealt with the overseas
Indians experiences.• Indian cinema is also
influencing the English and American musical; Baz
Luhrmanns Moulin Rouge! (2001) incorporates a
Bollywood-style dance sequence.

11. Popularity
Bollywood films are particulary popular in
America, Europe and Afrika
In Asia lays the focus of Bollywood-films
Bollywood isn‘t very succesful in Oceanic
countries like Indonesia or Fiji
but in Australia and New Zealand Bollywood is
the most popular film industry after Hollywood

12. Awards
 • the Indian government has sponsored the
National Film Awards (which first began in
1954), awarded by the government run
Directorate of Film Festivals (DFF).• The
Filmfare Awards ceremony is one of the oldest
and most prominent film events given for Hindi
films in India [12] and is sometimes referred to
as the "Bollywood Oscars.

13. Future of Indian Cinema
 If you reNew the history, you unfold the present. For
unfolding the future of Cinema, we hope one does
not have to rewind the present. We want the future
to be NEW and full of ideas, ideas that can energize
our living and thinking. There is no doubt about
Cinema being fit today if it has survived 100 years.
Evolution is the law of nature and Cinema is no
different. If
 Cinema continues to be just a sterile entertainer, its
survival may be endangered. It needs to adapt to
the continuously evolving audience who is fast,
smart and demanding. In order to survive rather
flourish, it is important that Cinema adapts in forms
beyond the screen. It should become a part of
School Curriculum, Research Subjects, Integrated
Development Schemes for Children, Rehabilitation
Programmes and more.

14. YAKSHIKA VATS
THANKS