EARWAYS MEDICAL is a leading innovator of ear-care solutions. Founded to enhance the well-being of millions of children and adults worldwide, EARWAYS MEDICAL provides easy-to-use ear care products, designed for clinicians and home use.
2. Leadership Team
Dr. Amir KRAITZER,
Founder & CEO
A seasoned biomaterials specialist, entrepreneur, and inventor in the field of medical devices. Amir
has a proven track record in management and problem-solving in both industrial and scientific
environments. With over a decade of experience in leading biomaterials and biomedical
multidisciplinary projects from the initial concept through global sales. Previously, Amir was a co-
founder and CEO of Augma – a biomaterials company developing bone graft substitutes.
Amir holds a Ph.D. in Biomedical engineering and an MBA from Tel-Aviv University, Israel
Yael KARLIN
General Manager
Accomplished executive with extensive international experience in the start-up ecosystem,
holding a comprehensive knowledge of the life science industry. Advising and coaching
start-ups on strategy, business development, and raising capital for over a decade.
Yael excels at creating partnerships and joint ventures brining companies to
commercialization.
Yael holds an MBA and a BA in Management from Ben Gurion University, Israel
3. Our mission
EARWAYS MEDICAL is a leading innovator of ear-care solutions.
Founded to enhance the well-being of millions of children
and adults worldwide, EARWAYS MEDICAL provides easy-to-
use ear care products, designed for clinicians and home use.
4. When Cerumen (Earwax) Becomes an Impaction
1,12bn
People suffer from:
Recurrent
Cerumen
Impaction
SYMPTOMS:
Treatable Hearing loss - 1st reason World
Wide
Pain & Discomfort
Dizziness & Vertigo
Tinnitus
Depression & Paranoia
Social Isolation
Learning disabilities & speech disorders
Cerumen
Impaction
57%
Older Adults
10%
Children
5%
Healthy
Adults
33%
people with
developmental
disabilities
5. Unmet need
• ENTs
• 3 MONTHS AVERAGE WAITING TIME
• ACCESS AND CONVINIENCE (Older adults)
• PROCEDURE REQUIREMENT – (Microscope)
• HEALTHCARE PROVIDORS (Non ENT)
• LOW EFFICACY & SAFETY OF OTHER AVAILABLE
TREATMENTS
• CHAIR TIME
• CROSS CONTAMINATION
Healthcare
Professionals
NO EFFECTIVE AND SAFE PRODUCT
LONG TREATMENT TIME (Ear drops)
70% OF WESTERN POPULATION USES COTTON SWABS
DESPITE FDA RESTRICTIONS
60-80% OF HEARING AIDS CLOGGED BY CERUMEN
Homecare
Current Gold Standard: Removal By ENT Specialist
6. New Paradigm in the Ear Care Landscape
Life Expectancy
is increasing
Hearing Aids
market growing
Increased use of
Headsets and
Earplugs
Growing
Home Care
market
Market Opportunity
7. The solution: Release with a Twist
The innovative patent pending EarWayTM Pro and EarWayTM HomeCare products
are designed to enable simple cerumen extraction and management of
earwax accumulation and impaction
9. Clinical Validation
350
More than 350
successful
earwax
removal cases
Reduces
treatment
time and
complexity
Proven safety
and
87% efficacy
in clinical study
Clinical validation by
ENTs, Audiologists
GP’s & Nurses
13. EARWAYS MEDICALs Total Addressable Market EU & US*
*This slide is not addressing the potential of the Asian, African and Latin American markets due to lack of accurate market data in the field
$610M
$4.4B
$1.3B
$2.7B
EuropeNorth America
EarWay™ Homecare
EarWay™ Pro
14. Financing
Investor Sum
Pre Money Valuation $10M
Tnufa $50K
Self funding $50K
Angel Investor $100K
Parnasa VC $250K
OCS (Office of the Israeli chief
scientist)
$350K
Round A $3M
Post Money Valuation $13M
Use of proceeds
R&D Complete Development & Manufacturing of
Pro and EarWay™ HomeCare
Regulatory
Patents
Clinical studies
Business development
Market Testing
Marketing
Sales
Expansion into new territories
Head counts
Commence EarWay Optic
Seeking $3M
15. Funding
Angel Investor
VC PARNASA
Israeli OCS
Matching fund
Regulatory
& QA
Class 1,
Self declared
ISO 13485
CE approved
FDA – April 2017
Israeli HMO
IP
National phase
submitted
3 patents
EU
Israel
China
Japan
Clinical
Scientific
Advisory
Board
Clinical Study
KAPLAN MEDICAL
CENTER
Feasibility testing
Products
EarWay™ PRO
transfer to mass
production
EarWay™
Home care
advanced design
stage
EarWay™ Optic
Distribution
MOU with DACH
Distributor
MOU with Israeli
distributor
Market testing
with
Belgian/French
Distributor
MOU with UK and
Ireland Distributor
Negotiations with
US distributor
July 2017
16. Patient Testimonials
Dr Kraitzer,
I suffer from chronic cerumen imapction.
I just got out of my routine ENT visit, and have been treated with
WonderTip.
The treatment that usually lasts over 20 minutes took a minute
and a half for both ears!!!
The pictures I sent tell the story of what came out of my
problematic ears…
Thank you very much!
R.B. 43 Years Old