how to market your ecommerce website

1. How to market your ecommerce
website
www.buxoff.com

2. Have an SEO Strategy
• Search engine optimization is a must, not only for e-commercesites, but for
all websites. The more optimized your site is, the better chance you will have
to rank high, which means more traffic and more sales.

3. Create a Blog
• Blogging in today’s world has become an effective way to market online
because of two major things. One it is cost efficient and secondly Google
has started giving more weight to quality content. Additionally, every new
blog you create , Google indexes it as a new page, which ultimately adds to
your page rank

4. Use Promotions to Attract Consumers
• One of the most traditional and evergreen methods of marketing is
Promotions.Promotions have always been a big part of marketing any
new business. Even though you have online channels to promote your
product, you could still select some offline traditional channels, where
your target market is, and carry on some exciting promotionalactivities
that would push consumers to visit your website

5. Use Social Media Sites
• Social media sites will be huge assets in establishing your online presence,
because the potential is limitless. There are billions of people using these
sites and your business can get in on a part of the action. Depending on
the type of business you in, and the target market , you could choose
which social media channel to concentrate on. But you still need to be
present on all of them
• Facebook
• Twitter
• Instagram
• Pinterest
• Linkedin

6. Get Your Products Reviewed
• Another great way to increase visibility is to find bloggers who write
reviews about products. Contact them and ask them if they are willing to
write a review about the products on your own website.

7. Provide Free Samples
• This is a strategy that many businesses avoid, but it can be very effective.
If you want to prove that your products are great, then give some away
and ask for open feedback. If the products are truly great, then users will
spread the word via word of mouth and possibly online reviews

8. PPC
• PPC is a very general term – it stands for pay per click. There are lots of
different components involved in PPC, from search network advertising to
retargeting, through to Google Product Listing Ads (PLAs). Avery effective
method to market your website on Google or any other platform. But you
need to keep in mind that its very easy to lose track of your campaign, or
go overboard with the budget. Therefore, you need to monitor the
campaign and also put limits to your budget.

9. Press Release
• One of the most well proven ways to increase awareness of your brand,
bring in credibility and also give whole of lot of back links for SEO is Press
Release. Press Release is a great way of reaching out your target market.
• There are many free press release sites such PR newswire, PR log etc

10. Submit to DMOZ and other free niche directories
• The Open Directory Project or DMOZ is one of the best free links you can
receive. Every new site should submit their site to DMOZ upon launch.
Due to the incredibly large amount of entries, it may take a while (months)
for your site to be included. Be patient, high quality sites are often
included.

11. Create social bookmarking accounts and start bookmarking
• Social bookmarking is a great way to gain traffic and some quality back
links. While the links are not as authoritative as other sources, they will
get your site indexed quicker and they are a great starting point for any e-
commercesite that has just launched. The major players are Reddit, Digg,
Delicious, Folkd, Fark, Diigo, Slashdot, & StumbleUpon

12. Email Campaigns
• Every new website/ecommercestore wants to reach out to as many
people as possible and talk about its product or brand. While there are
multiple ways of reaching out to your consumers, Email blasts and
newsletters are a great way to spread the word about sales, promotions,
and company news.
• Many hosted ecommerceproviders offer email marketing capabilities
within their solutions. And for those who don’t have hosted ecommerce
sites, there are many solutions for email marketing that will enable you to
create email marketing campaigns from customer database such as
Mailchimp and Zoho.

13. Article writing and submission
• My favorite technique for marketing an online store. The strategy involves
approaching sites individually and offering them a unique article on a topic
you’re an expert in. You can cherry-pick sites with lots of Page Rank link
juice and, when done tactfully, you can include a handful of links to your
site in the article. The site gets unique, helpful content for its visitors and
you get some SEO juice. Some of the most well renowned websites are
• Ezinearticles
• Articlesfactory
• Goarticles

14. Guest Post on Industry Blogs
• Guest posting takes a similar approach to the strategy above, but focuses
on the blogosphere. The great thing about bloggers is that they are
ALWAYS looking for quality content. Convince the blogger you have
something valuable to say that’s of interest to his or her audience, and you
can include a few tasteful links in your post.

15. Get Involved in Forums
• Forums are a great way of engaging with your target consumer. Spreading
your brand and gaining key insights. You could post questions relevant to
your product and also answer queries that are relevant to your product
and industry. Through this you could establish yourself and your company
as a thought leader and also in a way market your product. While there
are hundreds of internet forums , you need to pick your niche. For
Ecommerceindustry Buxoff forums is the first dedicated ecommerce
forum

16. Answer Questions on Q&A Sites
• Like answering questions in industry forums, providing insightful answers
on Q&A sites such as Quora and Yahoo! Answers can help establish you as
an expert. If your answers are helpful enough, you’ll see a number of
people click through to your site.

17. Publish your product deals and coupons in Buxoff
• Get some good and exclusive deals and coupons on your and publish it on
Buxoff.com, this has been one of the best ways to market your store for
free and the best part about the platform is that they maintain a separate
place only for the newly launched stores. In this way your store gets more
popularity among the crowd.

18. Thank you!
• Visit www.buxoff.com
• Read About us