With infrastructure improving, online sales in the Middle East and North Africa region are forecasted to grow in the next five years, according to a new publication from Hamburg-based yStats.com. Led by countries such as the UAE, Internet users in the MENA countries are slowly grasping the benefits of online shopping, while a number of local players compete for their rising online expenditure. Read more here: https://www.ystats.com/online-retail-spreads-in-north-africa-and-the-middle-east/ Find the report here: https://www.ystats.com/product/mena-b2c-e-commerce-market-2015/

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Press Release
Hamburg, 06 March, 2015
Online retail spreads in North Africa and the Middle East
With infrastructure improving, online sales in the Middle East and North Africa region are
forecasted to grow in the next five years, according to a new publication from Hamburg-based
yStats.com. Led by countries such as the UAE, Internet users in the MENA countries are slowly
grasping the benefits of online shopping, while a number of local players compete for their
rising online expenditure.
The E-Commerce market in the Middle East and Africa has the potential to grow at small double-digit
rates in the next five years, with the B2C segment forecasted to account for close to one-third of the
total online sales in the region. Driven by improving Internet penetration, rising ownership of mobile
devices and payment cards, online retail in these countries is set to boom in the near future.
The leading country in the region on many accounts is the UAE. This country has the highest Internet,
mobile device and payment card penetration, which all contribute to making the UAE the market
with the largest B2C E-Commerce sales. With more consumers shopping online every year, the share
of B2C E-Commerce on total retail sales of goods in the UAE is forecasted to triple between 2014 and
2019. UAE is also a home market to the major E-Commerce merchant in the MENA region, Souq, with
the online shops Souq.com and Sukar.com.
Saudi Arabia is another Middle Eastern country that ranks high in the MENA region by the
characteristics relevant to B2C E-Commerce. M-Commerce has an especially high potential there, with
more than two-thirds of online shoppers making their latest online purchase via smartphones
according to a survey done last year.
Morocco and Egypt are most advanced markets in the North Africa part of the MENA region in terms
of Internet penetration, which reached more than half of the population in these countries last year.
Still, online shopper penetration stood at below 10%, though especially in Morocco, the number of users
buying over the Internet has grown significantly. In Egypt, Facebook plays a significant role in online
shopping. This social network not only generates traffic for online merchants such as Souq.com and
Jumia, but is also regarded by online shoppers as a website for direct placement of orders.

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press@ystats.com • www.ystats.com • www.twitter.com/ystats • www.linkedin.com/company/ystats • www.facebook.com/ystats
WE DELIVER THE FACTS YOU MAKE THE DECISIONS
RESEARCH ON INTERNATIONAL MARKETS
Other important regional markets include Bahrain that shows one of the fastest growth rates in B2C E-
Commerce sales. Qatar, the country with the third highest per capita GDP worldwide, on the other
hand, had less than 20% of Internet users making purchases online, despite the fact that the majority
of residents already have Internet access.
For further information, see:
http://ystats.com/uploads/report_abstracts/1177.pdf
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About yStats.com
Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in
secondary market research. In addition to offering reports on markets and competitors, yStats.com also
carries out client-specific research. Clients include leading global enterprises from various industries
including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as
well as banking and consulting.