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China Media Beyond The Censorship


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China Media Beyond The Censorship

  1. 1. Chinese Media Beyond the Censorship   Exploring the operation of Chinese media      By Arden
  2. 2. Keywords • Harmonious Society 和谐社会 how a strictly regulated system work on Chinese media • Fourth Power  第四权力 the self-conception of Chinese journalist  • Market Oriented 市场导向 growing confidence in  winning the media autonomy     • Internet Driven 网络驱动 looking forward to the future development
  3. 3. Harmonious Society      the party control body <ul><li>• The CPC Central Propaganda Department 中共中央宣传部 Soul to give directive order  • General Administration of Press and Publication 新闻出版总署 government body to draft the regulation </li></ul><ul><li>• State Administration of Radio, Film and Television 广播电影电视总局      • State Council Information Office  国务院新闻办公室 ( 中央对外宣传办公室 ) public relation affair,and internet overseeing body </li></ul>
  4. 4. Harmonious Society the party control body <ul><li>  </li></ul><ul><li>• newspapers be registered and attached to a government ministry, institute, research facility, labor group, or other State-sanctioned organization  •Editor-in-chief must be a CPC member </li></ul><ul><li>• top newspaper editors  summed up  regularly in the municipal government administration meeting as to determine the coming news agenda according to the government's blueprint • high priority over the &quot;big media&quot;—national party papers and central and provincial TV and radio stations. </li></ul>
  5. 5. Harmonious Society <ul><li>  the slogan:print no news that disturb the potential social stability </li></ul><ul><li>• Propaganda Department issue directive order regularly on daily operation </li></ul><ul><li> • Red Light theory or Dance with fetters </li></ul><ul><li>• Print the PR story from the authority • Sensitive issues </li></ul>
  6. 6. the fourth power   employment situation <ul><li>• rising popularity and profitability of metropolitan evening newspapers offer the prospect that higher quality, better paid jobs in journalism,but paid by the piece </li></ul><ul><li>  </li></ul><ul><li>•  almost a thousand journalism schools since 2000, but the graduates aren't very well trained </li></ul><ul><li>• report indicates average journalism career about ten years </li></ul><ul><li>• reporters take bribe especially those cover the IT/Automotive/real estate  </li></ul><ul><li>• be famous,investigative reporting; be rich, finance reporting </li></ul>
  7. 7. the fourth power    the Press Card <ul><li>• Privileged Class,with favorable treatment received in daily life  •Robin Hood hero,for the lack of independent judicially system </li></ul><ul><li>• Discourage the ethnic discussion in public </li></ul><ul><li>All-China Journalist Federation with more than 400,000 members </li></ul><ul><li>•  Media Law </li></ul>
  8. 8. the fourth power    Charge against the professional <ul><li>• Corruption charges often hit editors and news media managers. </li></ul><ul><li>Sun Zhigang Case:  kept money from selling advertisements instead of turning it over to the Nan Fang group. </li></ul><ul><li> • Suspend the professional journalist's qualification </li></ul><ul><li>the journalist change their names,to work for another news organization </li></ul>
  9. 9. Market Oriented Propaganda's Revolutionary Road ? • Propaganda mouthpiece of CPC   compulsory subscription required for the government of all levels, even people working in public sectors etc.People's Daily, Nanfang Daily, China Daily • CCTV with no live news coverage but to make profit from the monopoly position, penetrate all Chinese families, prevent the provincial TV network to challenge its market share • Global Times target the nationalism     sensational coverage every sensitive international affair to defend China government's interest • Reference Information   scan and translate the latest news from the international media by the senior editors of Xinhua, and shape the content according to the authority's preference
  10. 10. Market Oriented  gain space for autonomy? • Muckraking role played by the Evening & Metropolitan newspaper     investigating reporting, Sun Zhigang Case   brand image    • Editorial & opinion serve the power check of government • Community service • No real Political agenda could hardly initial any political agenda without the government's approval
  11. 11. Internet Driven Embracing the digital open space,friend or foe?  • Indispensable source   Chinese netizens reached 253 million by the end of June 2008   since 2006, most of the interesting and dissenting news  come from chat rooms or blogs.   most famous bloggers are actually journalists   • Legitimacy of anonymous speech     the traditional media defend their news agenda according to the public will   try to get the official despondence, to clear up a misunderstanding or rumor • Media Networking work closely to push the news agenda,so as to creative the brand image
  12. 12. Internet Driven Embracing the digital open space,friend or foe?  •  Impact of  major news Portals The pageview of news portals determine the news agenda,and newspaper print  old stories instead   News industry is not an open market, but the news portals with free-capital investment try to penetrate through the online interview,blogging   more space for free discussion and interesting comment  by the netizens   • Great Firewall of China      Surf the web with the proxy  such as Tor Exchange the information through mailing list, instant message,Google Reader,Twitter
  13. 13. Internet Driven Government  battle on digital democracy arena   • Regulate Legal source for Internet publishing  All ICP must get  registered,and independent bloggers try to host on oversea BSPs    Metropolitan newspaper's news is too provocative, the major news portals republished their reporting should be fined     •  Online PR team on high alert  Online police icon or hyperlinks is everywhere,for the netizens to report any offense    Wumao,nickname for those employee from the public sector ,working in the public opinion battling for the government PR.
  14. 14. Internet Driven the world is talking,are you listening?   • Bad News: the tightened control over the Internet become inevitable the great firewall blocks a lot of sensitive keyword and website,turning China internet into an intranet     • Good news:the public opinion is too strong to be ignored and the authority need a  quick response Chinese media professional value the online platform,turning it into  House of Representatives or House of commons