Portugal Golf Show Conference ClubGolf Scotland presentation

1. February 2013.
ClubGolf Scotland
Kate Sheppard
ClubGolf Marketing Executive

2. What is ClubGolf?
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3. Where did it all start?
ClubGolf was a key component of Scotland's successful Ryder
Cup bid in 2001
• Piloted in 2003
• Launched in 2006
• Funded by the Scottish Government through sportscotland –
national agency for sport
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4. “ClubGolf gives thousands of children in Scotland the chance to play golf.
This continued investment by the Scottish Government will ensure a
lasting legacy from the 2014 Ryder Cup”.
Alex Salmond, First Minister
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5. Backed by world class golfers...
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6. Our vision
• By creating opportunities for every child in Scotland to access
golf, encouraging them to become part of our sport and
developing their potential as they progress, we will lay strong
foundations for the future health of our clubs and for Scottish
performances on the world stage.
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7. Strategic goals
1. The opportunity for every child in Scotland to experience golf by the time
they are 9 years old
2. More children playing golf and more active junior golf club members
3. A large pool of well coached young golfers from which more talented
players will emerge
4. A quality coaching workforce at the heart of junior golf in Scotland
5. A nationwide network of facilities that ensures every child has the
opportunity to progress.
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8. A partnership approach
• Scottish Golf Union
• Scottish Ladies’ Golfing Association
• Professional Golfers’ Association (PGA)
• sportscotland
• Golf Foundation
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9. Supported by the European Tour
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10. Sponsorship from Royal Bank of Scotland

11. Official Partner: The Gleneagles Hotel
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12. Children participating in Primary Schools
Source ClubGolf national monitoring 2010/2011
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13. Number of children in coaching at clubs
Source ClubGolf national monitoring 2010/2011
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14. Clubs/facilities delivering the programme
Source ClubGolf national monitoring 2010/2011
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15. Coaching at clubs: transition rates
Source ClubGolf national monitoring 2010/2011
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16. Number of Volunteer Coaches
Source ClubGolf national monitoring 2010/2011

17. Financial Structure
• £500,000 per annum from
Scottish Government
• Additional £250,000 for 3
years linked to the
Aberdeen Asset
Management Scottish Open
at Castle Stuart
• £100,000 sponsorship
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18. Regional Delivery
Source ClubGolf national monitoring 2010/2011
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19. Key stats
• 40,234 primary school children introduced in 2012
• Cumulative total number of children introduced to the game 260,234
• 126 PGA pros engaged
• Target of 13,000 children engaged in ClubGolf coaching year on year
• 23% of junior boys in the Academy programme have come through
ClubGolf
• Junior membership audit figures coming soon...
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20. Top 4 challenges
• Changing the public’s perception of golf
• Culture within golf clubs
• Engagement with PGA Professionals
• Conversion of juniors into membership
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21. Changing the perception of golf...
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22. Changing the public’s perception of golf
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23. Addressing golf club culture...
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24. Engagement with PGA Professionals
• Initial resistance to use of volunteer coaches
• Support from the PGA
– Stronger relationship
• More opportunities for PGA Professionals
– ClubGolf Camps
– Development Coaches, help deliver the link between ClubGolf
coaching and the Scottish Golf Academy
– Roving Professionals – received 50% funding via Ryder Cup Europe
– Coach support
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25. Conversion of juniors into membership
• £20 off the cost of
ClubGolf junior’s very first
club membership
• Funding via Scottish
Government
• Junior membership audit
completed giving better
understanding of the
impact of ClubGolf
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26. Exciting projects for the future....
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30. Contact
www.clubgolfscotland.com
Follow us @ClubGolfScot
Like us facebook.com/ClubGolfScotland
Watch us on youtube.com/user/ClubGolfScotland
Email ksheppard@clubgolfscotland.com
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