Kitchen appliance information of enterprise services
1. kitchen appliance information of enterprise services - kitchen, appliances, services
 Introduction Kitchen and household appliances in China developed
rapidly in recent years, the market volume increased year by year. Currently, domestic enterprises
engaged in production of kitchen and household appliances nearly 1000, together with foreign brands,
and domestic appliance brands with the brand, technology, marketing networks, and other advantages
into the kitchen appliance industry, hoping to grab market share, even more intensified market
competition cruelty. But with the gradual increase in market capacity, and enhance the overall image of
the industry to private enterprise as the mainstay of the kitchen appliance industry has not been a
corresponding service upgrade, service mode most of the traditional manual way of receiving service-
based business lack of use of modern information tools to achieve a unified national network service
system, standardized, real-time service management. Information society means much-needed
information technology services, while some, such as ERP, CRM software applications in other industries
to promote the progressive, the information service method calls in the kitchen and home appliance
business is also growing.
1, kitchen and home appliances industry need innovative means of service delivery Present, kitchen
appliance customer service means most of corporate or "ear - hand - pen",
"face" of the state: through the manual to answer customer calls, record and transmit
customer information, service requests and complaint information, and then then the customer service
requirements for service delivery to the market dispatching services. This will result in a service cycle is
long, low efficiency, affecting customer satisfaction, a serious impact on the brand and communications.
At present, the traditional means of customer service has become a constraint kitchen appliance brand
in the modern market competition to further develop and gain advantage of the bottleneck. National
network of customer service system as a means of modern service management in many major
household electrical appliance enterprises have applications mature, new kitchen appliances in the
promotion of enterprise is not an ideal situation. Customer service information is the original kitchen
and home appliances service model changes will enhance the concept of service, can diversify the
channels of communication
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