WSI Internet Marketing Consultants are trained and certified in advanced search engine optimization (SEO) techniques to deliver
continued results and ROI on your online marketing investment.
2. Search Engine Optimization
In the early days of the Internet, marketing online was done
in a push method – people would go online and surf the
web and encounter the information that businesses and
advertisers wanted them to see. In today’s internet
marketing environment however, the consumer is more in
control, using a pull method to search and find the exact
information that is relevant to them.
3. Search engines like Google, Yahoo! and Bing act as catalysts
to help consumers find the information they are looking
for and companies have adopted search engine
optimization (SEO) techniques to ensure their website,
landing pages and other web properties are being listed in
these search results. But with the majority of Internet
users not even going beyond the first page of results, just
being listed isn’t enough. You need to have multiple high
rankings in the search results if you want to receive large
volumes of qualified traffic to your site from the search
engines.