The Power of the WordPress Economy: A $597B Digital Force
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The document discusses the findings of the first study on the economic impact of WordPress. Some key findings include: - WordPress powers 41% of websites and the WordPress economy was valued at $596.54 billion in 2021. - Factors that contribute to the economy include 1.08 million WordPress sites, 58,000 plugins, and 50,000 agencies providing WordPress services. - When compared to other industries like Tesla and the Apple App Store, the WordPress economy demonstrates its growing power and impact.
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The Power of the WordPress Economy: A $597B Digital Force
- 2. The Power of the WordPress Economy Heather Brunner CHAIRWOMAN AND CEO, WP ENGINE @HEATHERJBRUNNER
- 4. The Power of WordPress
- 10. We power the freedom to create.
- 12. The world’s first WordPress economic study
- 13. The world’s first WordPress economic study 800 Across US, UK, and Australia 400 businesses 400 end users 103 Research Group partners
- 16. WordPress is the leader in usage across the entire web of the internet is built on WordPress 41%
- 17. WordPress runs the internet 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 May Hand-coded WordPress Shopify Squarespace 41% WordPress
- 18. The WordPress Breakdown 1,082 WordCamps across the globe 82M WordPress sites in the world 35% of the top 10K sites 535 cities that hosted WordPress meetups
- 19. The WordPress ecosystem built to support your success 500 Average contributors on WordPress Core Updates 58,000 WordPress Plugins 576 WordPress Hosting Providers 11,000 WordPress Themes 50,000+ Agencies that provide WordPress services
- 20. Digital Economy The Digital Economy is 22.5% of the global economy. Global Economy $87.74T Digital Economy $19.73T WordPress Economy ?
- 21. The Economic Value of the WordPress Ecosystem: $596.54B Forecasted to be $635.59B by the end of 2021
- 22. WordPress Economic Drivers Inclusion Resilience Income Creation
- 23. Bigger than you know WordPress Economy $597B When compared to other growing industries in technology, it’s clear to see the power of the WordPress economy. 39th Economy by GDP TSLA Market Cap $551B
- 24. Bigger than you know When compared to other growing industries in technology, it’s clear to see the power of the WordPress economy. WordPress Economy $636B Apple App Store Economy $643B
- 25. The Power of WordPress
- 26. Give Back Champion Innovate Let’s RISE UP together!
- 27. We power the freedom to create
- 28. Thank You Heather Brunner CEO AND CHAIRWOMAN, WP ENGINE @HEATHERJBRUNNER
- 29. We power the freedom to create… 1,000 EMPLOYEES 1.5M+ WEBSITES 175,000 CUSTOMERS 150 COUNTRIES 5,000+ AGENCY PARTNERS because you are WordPress
- 30. You inspire our core values
- 31. And most of all when you win we win
Editor's Notes
- Good day friends! Please allow me to share a warm WP Engine welcome from all our team members around the world! We have been working hard to create special experience for YOU today…a place for sharing ideas, learning and inspiration!
- Because in our work everyday, YOU inspire US! You are a digital leader. You are building your brand, your business, your future. With a surge of creativity and hard work, You are rising to the challenge of this incredible digital acceleration we are all a part of.
- And TOGETHER, we are part of one of the most dynamic, thriving ecosystems in the world. An ecosystem that is creating massive positive economic and societal impact. But I am sure that you would agree that the force multiplier of The Power of WordPress is our incredible global community. People power WordPress…
- YOU ARE WORDPRESS! Beyond what you’re doing as an agency, as a business or as an individual – you’re a part of something special, something extraordinary, something bigger than any one of us. You’re the very reason why it’s been so successful and will continue to be so. People like you will help power the future.
- One example is Anne Stefanyk who is the Founder and CEO of Kanopi Studios. A WordPress agency focused on designing, building and supporting websites for clients who want to make a positive impact in the world. Anne is WordPress.
- Another WordPress leader is Phil Crumm… the VP of Client Strategy at 10up. Phil partners with enterprise brands to create finely crafted WordPress websites & tools for content creators to achieve their business goals. Phil is WordPress.
- And please meet Juan Garcia from Sydney Australia, the Head Of Technology at whiteGREY. Juan continues to push the envelope of what’s possible with WordPress for example building headless sites for large brands like Volvo. Juan is WordPress.
- And Lisa Cheatham, who is the Vice President, E-Commerce, for Great American Cookies. Lisa used a combination of WordPress and WooCommerce to deliver immediate business results and get their customers and cookies online! Now that's a cookie I'll agree to!!
- Inspired by all of you...our mission at WP Engine is to power the freedom to create. Your freedom to create. Your freedom to actively contribute to our WordPress community.
- Our core value Committed to Give back reads…”we advance the WordPress Community through original contribution, sharing expertise and active participation”
- It is from this desire to give back that set us down a path to spearhead and invest in an ambitious research project quantify the size and impact of the WordPress Economy.
- We partnered with one of the world’s leading research firms, Vanson Bourne, and The University of London, to help us bring their expertise and skills to the task. This independent team of academics, economists and researchers undertook a comprehensive review of available market and academic research, economic data and public company business filings. They analyzed primary data from a survey of 400 businesses, 400 end users and most importantly from interviews with many of you – our research group partners.
- We are humbled by the active collaboration of 103 research partners ranging from digital and full-service agencies big and small, to technology companies, plugin and theme providers - all businesses who are helping to build the WordPress economy.
- So now...let's dive into what we learned!!
- You likely already know that WordPress is used by 41.0% of all websites on the web today. BUT, to put that in context, did you know that the #2 Content Management System in the world today, Shopify is used by 3.4% of all websites? Squarespace is at 1.6% No CMS comes close to the incredible market share of WordPress!!
- Recently WordPress passed a major milestone, sites built on WordPress became the most common type of site on the web officially passing hand coded sites not using a CMS. At 41% of the web…WordPress is proving that open source can lead and win!
- In total, there are over 82M WordPress sites in the world - everything from The New York Times to The White House. And is powering 35% of the world’s top ten thousand sites by ranked by site traffic. Let’s hope we can get back to in person WordCamps and Meet Ups again soon – because although they’ve taken place in over 60 countries, spanning 6 continents – we still have quite a bit of the world to inspire!
- There are 500 active core contributors … & 50,000+ agencies who can help with any WordPress need… to the providers like WP Engine who help manage your WordPress site. And everything in between from the 11,000 themes/design components to the 58,000 plugins which has grown 6x with more than 1 Billion downloads to date. Details: How many plugins. Wordpress.org/plugins 9600 in 2010 36,000 in 2015 58,000 in 2021 2010 - 2021 - 6X increase How many themes. Wordpress.org/themes 1200 in 2010 2900 in 2015 11000 in 2021 2010 - 2021 - 9X increase
- In 2019, The World Bank pegged the global economy, meaning the GDP of each individual country, at $87.7T (Source: The World Bank, https://data.worldbank.org/indicator/NY.GDP.MKTP.CD) And according to Accenture, The Digital Economy makes up approximately 22.5% of the global economy – (Source Accenture, approx. 22.5% of the global economy, https://www.accenture.com/_acnmedia/pdf-14/accenture-strategy-digital-disruption-growth-multiplier-brazil.pdf,) And what we wanted to figure out is: What is the overall WordPress Economy as a segment of the broader Digital Economy? Our research Identified a universe of industries where WordPress plays a meaningful role in the underlying business. For example agencies, digital publishing, eCommerce and online Education. We define the WordPress Economy as the sum of 1) Enterprise Value 2) Social Value (Employee Payroll as a proxy 3) and GMV and revenue facilitated by WordPress adjusted for WordPress' share* The above can be expressed as the following formula: WordPress Economy = (Financial Value (EV) + Social Value (Employee Salaries) + GMV/Revenue) * WP Penetration
- The total value of the WordPress Economy is about $597B. The above can be expressed as the following formula: WordPress Economy = (Financial Value (EV) + Social Value (Employee Salaries) + GMV/Revenue) * WP Penetration WordPress powers so much of the digital economy, it's amazing to take a step back and really look. The many billions of eCommerce through Woo; the billions of advertising revenue and livelihoods from a million media properties big and small, mostly not in English don't forget; the many billions in infrastructure companies powering sites and many more billions in creative agencies inventing and building the sites; and not just the market cap of those companies but the salaries that people at those companies draw every month. Whether it's shareholders, stakeholders, employees, or customers, of literally millions of organizations world-wide, WordPress has a staggering impact on the global economy.
- So why is the WordPress Economy so robust and so strong? Three core reasons (1) Inclusion, (2) Resilience and (3) Wealth Creation. I’ll dive into each. Inclusion The growth of the WordPress Economy is driven by its inclusive nature. As an open source platform, WordPress was founded on the principle of democratizing publishing on the web. WordPress is accessible to all people, and its value stems from the participation of all different types of communities (virtuous cycle). Developers: There are more WordPress developers than that of any other content management platform Integration: Every tech vendor has or is building a solution for WordPress today because it serves more of the web than any other platform. Over 55,000 plugins. Geographic reach: WordCamps and meetups on every continent except Antarctica – accessible to all Resilience The WordPress Economy proved resilient during the pandemic and will build back even stronger. From the study: In the U.S., only 22% of WordPress businesses report that their revenue growth will be negatively affected by the pandemic. Outside WordPress, 70.9% of U.S. small businesses reported that their revenues would be negatively impacted by the pandemic. Other estimates place that number even higher at 82%. [Bring in case studies of ramping up digital presence more quickly on WordPress than any other platform - and clearly businesses who relied on WordPress like MetCash were able to pivot online or ramp digital experiences far more quickly than with any other platform.] Income creation WordPress is a wealth creation engine, even during one of the worst years in modern times. Potential tie in to inclusion: WordPress is a wealth creation engine for developing markets & communities in the tech industry. As an example WordPress developers can be found in nearly every country in the world. You can’t say that about other closed, platforms. From the study: The average annual wages of workers in WordPress organizations that participate in the survey (including support and admin staff) are $80,145 in the U.S. Comparatively, the average annual wages in the US is $65,836. That’s nearly 30% HIGHER And the best part is there’s no diminishing returns - the more hours you spend on WordPress the more your personal income increases percentage-wise.
- So now you’ve heard about the WordPress Economy and you’ve heard a bit about the key drivers of that Economy. If WordPress were a country, its economy would rank 39th in the world according to an IMF list of countries by GDP. And if the WordPress Economy were equivalent to the market cap of a company it would come in at no. 10 on the list of companies by market capitalization (as of May 13th), bigger than that of the world’s most valuable automaker, Tesla at $550.72B.
- Another incredible detail is when looking at the WordPress economy for 2021, it is roughly equivalent to the entire economy generated by the Apple App Store at $643B (according to data released by Apple on June 2)
- This is a reflection of all of you, all of your work, all of your contributions, all of your time, all of your talent. You’ve helped build something amazing. And if we nurture this thriving ecosystem...WordPress will continue to grow.
- As the stewards of the WordPress economy…let’s RISE UP TOGETHER! Leadership is not a role, title or position…leadership is action! Give Back – participate, contribute, share, educate, speak, host, organize something for WordPress. Let’s all commit to Give Back Champion – let’s support one another, let’s celebrate each other’s successes because when one boat rises we all rise. Let’s all be vocal champions of WordPress. Innovate – with all the creative minds here today, this one should come easily. Let’s push each other. Let’s be daring, let’s be bold. Let’s do something the world has never seen!!!
- You are WordPress! Together we are WordPress! Let’s power the freedom to create!!! Carpe diem!
- Leadership. We are the leaders in the $597B WordPress economy Trust. 1.5M digital experiences for 175,000 customers in 150 countries Scale. We serve 3 billion page views and 5.2 billion web requests per day, our platform logs ~25.8B blocked events every year Reach. 5% of the web passes through a site powered by WP Engine every day Partnership. The largest Agency Partner Program in WordPress, serving as the partner of choice for 5000+ agencies Innovation. Our unrivaled software stack and broad range of products - #1 managed WordPress hosting, best performance, leader in headless WordPress, WordPress eCommerce. Customer Inspired. We have the largest and most awarded Customer Success Team in WordPress, available 24/7/36
- Pull the core values from here: https://docs.google.com/presentation/d/1WtklMW7IxfUfJe7kcl7htGG_XVU3iU3g/edit?usp=drive_web&ouid=115988139065418629323&rtpof=true
- Pull the core values from here: https://docs.google.com/presentation/d/1WtklMW7IxfUfJe7kcl7htGG_XVU3iU3g/edit?usp=drive_web&ouid=115988139065418629323&rtpof=true
- Global digital transformation remains in early innings driven by ubiquitous access and evolving consumer behavior and expectations (population increasingly ‘Internet-native’) Despite the tremendous progress over the last three decades, the global digital transformation is still in its early innings In addition to the rapid growth in global internet users, consumer behavior is changing – the Internet is becoming an absolute necessity. More than half of Millennials and Gen Z and 30% of Boomers now feel uncomfortable being without Internet for more than four hours The global pandemic over this past year has permanently accelerated the transition. Even still, we are still in the early days of this shift eCommerce is perhaps the best example – prior to the pandemic, 11% of U.S. retail happened over the web, growing maybe ~1% per annum. The pandemic accelerated this by ~3 years, but still only to 14% of total retail – in a country where nearly the entire population has access to the Internet Moreover, even basic digital presence remains underpenetrated and undermanaged – 36% of SMBs have yet to create a website; and of those who have a website, 70% lack a call to action
- Global digital transformation remains in early innings driven by ubiquitous access and evolving consumer behavior and expectations (population increasingly ‘Internet-native’) Despite the tremendous progress over the last three decades, the global digital transformation is still in its early innings In addition to the rapid growth in global internet users, consumer behavior is changing – the Internet is becoming an absolute necessity. More than half of Millennials and Gen Z and 30% of Boomers now feel uncomfortable being without Internet for more than four hours The global pandemic over this past year has permanently accelerated the transition. Even still, we are still in the early days of this shift eCommerce is perhaps the best example – prior to the pandemic, 11% of U.S. retail happened over the web, growing maybe ~1% per annum. The pandemic accelerated this by ~3 years, but still only to 14% of total retail – in a country where nearly the entire population has access to the Internet Moreover, even basic digital presence remains underpenetrated and undermanaged – 36% of SMBs have yet to create a website; and of those who have a website, 70% lack a call to action
- Global digital transformation remains in early innings driven by ubiquitous access and evolving consumer behavior and expectations (population increasingly ‘Internet-native’) Despite the tremendous progress over the last three decades, the global digital transformation is still in its early innings In addition to the rapid growth in global internet users, consumer behavior is changing – the Internet is becoming an absolute necessity. More than half of Millennials and Gen Z and 30% of Boomers now feel uncomfortable being without Internet for more than four hours The global pandemic over this past year has permanently accelerated the transition. Even still, we are still in the early days of this shift eCommerce is perhaps the best example – prior to the pandemic, 11% of U.S. retail happened over the web, growing maybe ~1% per annum. The pandemic accelerated this by ~3 years, but still only to 14% of total retail – in a country where nearly the entire population has access to the Internet Moreover, even basic digital presence remains underpenetrated and undermanaged – 36% of SMBs have yet to create a website; and of those who have a website, 70% lack a call to action
- https://w3techs.com/technologies/history_overview/content_management/ms/y
- One example is Anne Stefanyk who is the Founder and CEO of Kanopi Studios. A WordPress agency focused on designing, building and supporting websites for clients who want to make a positive impact in the world. Anne is WordPress.
- Another is Phil Crumm… the VP of New Client Strategy at 10up. Phil works tirelessly with enterprise brands helping to make the web better by finely crafting WordPress websites & tools for content creators. Phil is WordPress.