creds

1. • Market leader in on-train advertising
• London-based, 35 employees; established in rail
advertising for ten years
• Board member of Outsmart
• 65,000 Traincard spaces
• 6,500 carriages
• Concentrated in London and the South East
• Delivering coverage and frequency of the affluent train-
travelling audience
• Reaching 7.1 million individuals every four weeks (source:
TGI Q3 2015)
• Proven to prompt action and purchase: 48% of audience
have researched / looked up something seen advertised
on a Traincard; 33% have talked to someone about a
Traincard they’ve seen; 24% have purchased something as
a result of seeing a Traincard ad (source: Dipsticks 2015)
Introduction to KBH On-Train Media

2. KBH partner Train Operating Companies

3. Comprehensive
commuter reach

4. Recent KBH advertisers