1. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
Company
PORTABLE OUTDOOR LIGHTING
Business + Product Design
Discovery Phase Review
Anthony Chang
Benjamin Walsh
Rene Woo-Ram Lee
OBSERVATIONS + OPPORTUNITIES

2. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
OVERVIEW
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?

3. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
OVERVIEW

4. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SPORTS OUTDOORS TECHNOLOGY
ANTHONY BEN RENE
WHAT WE CARE ABOUT

5. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
?
COMMON INTEREST

6. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

7. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
‘OUTDOOR LIGHTING PRODUCTS‘

8. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO ARE WE ?
OVERVIEW

9. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

10. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

11. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
ERGONOMICS
VERSATILITY
+
-
+
ERGONOMIC+VERSATILE
-

12. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
PORTABILITY
BATTERY LIFE
+
-
+
-
PORTABILE+LONG LASTING

13. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SUSTAINABILITY
RELIABILITY
SUSTAINBLE+RELIABLE
+
-
+
-

14. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS

15. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
OVERVIEW

16. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

17. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

18. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

19. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SURVEY FINDINGS
Outdoor Lighting Need
77% Have need
Half of those people
didn’t have lighting
device with them.
33% Have no need
Popular Lighting Products
1. Flashlight
2. Bicycle Light
3. Lanterns.
Indoor Lighting Usage
80% of our users have used their
outdoor / portable lighting equip-
ments in indoor environment.
Most of these uses are for emer-
gency use in case of black out or
burned out lamps.
80%

20. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CUSTOMERS
Needs exist in:
having it when needed
freeing up your hands
emergency outdoor use
emergency indoor use
alternative power source
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS

21. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
OVERVIEW

22. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SUSTAINABILITY IS IMPERATIVE.

23. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CLEVER LITTLE BAG / PUMA
RECLAIM / SAMSUNG
TRASH TALK / NIKE
98 PEN / DBA

24. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
98 PEN / DBA SYSTEMIC APPROACH TO SUSTAINABILITY.

25. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CUSTOMERS
Needs exist in:
having it when needed
freeing up your hands
emergency outdoor use
emergency indoor use
alternative power source
CONTEXT
Best Env. Practices:
systemic approach
lifecycle consideration
recyclable / recycled
clean energy
end of life consideration
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS

26. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO IS OUR CUSTOMER ?
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
OVERVIEW

27. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CUSTOMERS
Needs exist in:
having it when needed
freeing up your hands
emergency outdoor use
emergency indoor use
alternative power source
CONTEXT
Best Env. Practices:
systemic approach
lifecycle consideration
recyclable / recycled
clean energy
end of life consideration
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS

28. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
PERSONAS
JOSH
21 Years Old
College Student
Biker
Moderate User
BRAD
28 Years Old
Young Professional
Camper
Power User
STUART
35 Years Old
Dog Walker
Dog Walker
Casual User

29. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years Old
College Student
Biker
Moderate User
PERSONAS
BRAD
28 Years Old
Young Professional
Camper
Power User
STUART
35 Years Old
Dog Walker
Dog Walker
Casual User

30. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

31. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

32. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

33. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010

34. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years Old
College Student
Biker
Moderate User
BRAD
28 Years Old
Young Professional
Camper
Power User
STUART
35 Years Old
Dog Walker
Dog Walker
Casual User
PERSONAS

35. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
BRAD

36. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
BRAD

37. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
BRAD

38. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
BRAD

39. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years Old
College Student
Biker
Moderate User
BRAD
28 Years Old
Young Professional
Camper
Power User
STUART
35 Years Old
Dog Walker
Dog Walker
Casual User
PERSONAS

40. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
STUART

41. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
STUART

42. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
STUART

43. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years Old
College Student
Biker
Moderate User
BRAD
28 Years Old
Young Professional
Camper
Power User
STUART
35 Years Old
Dog Walker
Dog Walker
Casual User
PERSONAS

44. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO IS OUR CUSTOMER ?
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
OVERVIEW

45. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
COMPANY
COMPETITION
CUSTOMER
CONTEXT
COLLABORATORS
COLLABORATION

46. P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
Company
THANK YOU
FOR YOUR TIME.