Problem 1 – Café Xaragua’s Second Year Rob Lehnert and his partners decided to proceed with their plans and opened Café Xaragua. During the first year, the business performed almost exactly as they expected. During the second year of operations, their newly hired manager made some changes, which resulted in a revenue increase of a little over 21%, but a decrease in gross margin. The partners hired a consultant who prepared the schedule that appears on the following page. After preparing the schedule, the consultant disappeared, so the partners have hired you to help them interpret the schedule. Here are their questions: 1. Wow! Total revenues increased a lot! Are we selling more of each product than we thought we would? How has each product affected total revenues? 2. When the new manager came on board, he messed around with selling prices. What was the effect of the price changes on the increase in revenues for each product? 3. It looks like our customers purchased a different mix of product than we expected. Which product was the most different from what we expected? 4. We’re really happy about the big increase in revenues, but why is the gross margin percentage less than last year? Tell me how each product contributed to the overall decline in our expected gross margin. 5. What do you think we should do differently next year to increase our total gross margin? I’m counting on you to give me very specific guidance. 6. Do your findings suggest that customers like our strategy of providing a unique blend of sustainable coffee produced in Haiti or do they regard us as just another coffee shop? Budgeting and Management Control -‐ LON Module D -‐ May 2015 FINAL EXAM Café Xaragua -‐ Year 2 Actual Expected Difference Regular Coffee $229,950 $150,563 $79,388 Spec Coffee $123,188 $200,750 -‐$77,563 Baked Goods $38,325 $125,469 -‐$87,144 Beans $388,725 $165,619 ...