1. Creating most Intuitive Apps
Instant Backup: Pictures and Videos
www.talesapp.com
Enlarge Your Software World
For the best solution & business

2. USER TREND www.talesapp.com
Smartphone camera is substituting hand-held
camera.
Pros:
Quality is satisfactory
You don’t need to carry any camera.
So many things to do – view, post, alter
Cons:
Smartphone backup is difficult than camera.
Online backup service takes so long time.

3. CUSTOMER ANALYSIS - TARGET USERS and Problems
Anyone Who takes pictures
+ in smart-phone
Who views pictures
in laptop or PC
Target Seg. = women and kids
Problems and Needs to solve
People hate backup but should
Fear about losing their images and videos.
Too slow online backup.
Painful cable.
Lack of smart-phone space.
People hate uploading their files.
Accessibility from their laptop.

4. SOLUTIONS www.talesapp.com
DriveS is automatically copying images and videos
from smartphone to PC instantly and incrementally
without internet and cable for free.
You’d be astonished what
this app is done. Your
photos will appear in
your laptop automatically

5. DEMO – Multiple Devices Interoperability
Click for demonstration

6. Technologies
Accessible to your devices
Patent applied in Korea: 10-2012-0109675
Preparing PCT
Knowing each other
Automatically

7. TEAM www.talesapp.com
Will Kim
Founder, CEO
Distributed Network Algorithm Expert
Computer Science
• Contributor of Global Standard : W3C(2), OMA(10)
• R&D / Biz Leader: Mobile Network Game Platform (Playnet™):
SKT($1.5Million), Samsung($150,000), PosData($450,000)
• Lead: Personalization Menu System (WISE Menu) – no.1 carrier.
• Lead: 3D Online Virtual Society (TTL Fingo) – no. 1 carrier
• Lead: 2nd Online Book Store + Subway Logistics
(Morning365.com  11st.co.kr: no. 3 shopping mall)
• Developer community leader(+700,000) 700+ Q&As, 30+ Lectures
• Microsoft MVP 2002(Asia), 2003(Global)

8. TEAM
Seung Joo Cha (NeoMinky)
DriveS Developer
Pattern Recognition & Network Specialist.
developing DriveS PC Client, Windows Mobile Client
Develop: Xdrive for Music: Music Video Streaming Solution
Develop: Xdrive Client Server Version like Dropbox (2008)
Develop: Video Recognition Algorithm
Develop: Speech Recognition Algorithm
Develop: Online Payment Solution
Developer community leader (+700,000 developers)
Microsoft MVP 2002(asia), 2003-2004(global)
YoungGyu Shin
DriveS Developer
Develop: Virtual Reality Server Platform
Develop: OpenCV for Mac.
Develop: WAP Gateway

9. Products www.talesapp.com
Free Ad-supported version for Backup
provides the perfect personal storage.
pops up the new pictures in your laptop.
enables incremental backup.
supports faster than cloud (over 2Mbps).
solves lack of space in smartphone.
Premium version: no Ads ($2.99~$9.88)
Organic Traffic: invite 10,
then no ads

10. MARKET ANALYSIS
500 million personal storage subscriptions are
expected in 2012.
2011 - 300 M
2017 – 1.3 B
Increase of 25% per yr.

11. COMPETITORS – no app like this
• Actually No Competitors like this
• iTunes backup is not clear iTunes
• Android apps are hard to use.
• Mozy comes free with limited 2GB, Carbonite
provides the free 15-day trial.
Android
Default Mozy 2G Free Carbonite
Backup
MyBackup Acquired by EMC SeriesD $20M
Manual App for $76M Nasdaq: CARB
Setting 15 steps 2010-0-7 2011-08

12. BUSINESS PLAN – Phase I, II, III
• 2nd Step: Online backup integration
• 3rd Step: Open APIs
1st Year
Self Service
2nd Year 2 and more
for
Consortiums
contingenc
3rd Year e.g. Mozy,
y
Carbonite
& profit App App App
Instant Backup
Backup Services
Auto Caching Integration Open APIs
File System Virtualization
uPnP Intelligent Dynamic Network Among Devices
Android, iOS, Windows, OSX, Linux, other platforms

13. RAISE: US HQ and South Korea RND
Assumptions:
Organic traffic: every month 10%
$ 1 Million Paid traffic: 10,000, $4.99
in 3 years, 3.6 Million premium users will be estimated.
Ad-support Premium Break
version version Even
1 2 3 4 5 6 7 9 12 16 24 36
Korean Engineering
30 30 30 30 30
Logics
30 30 30 30 46 54 66
hire
US UI/UX, PM - Korean Engineer: Android 1,40 40 OSX1, Windows1,76
40 40 40 40 40 40 iOS1, 40 56 64
Server2, CEO1
User Acquisition & - US UI/UX40 PM 1 30 30 40 40 30 46 54 66
1, 30
40 40
Marketing cost - User Acquisition Cost: 4$ per user
20 including Organic 26
Traffic 46
US HQ & General
20 20 20 20 20 20 20 20 34
Cost
Revenue -0Only phase I revenue
0 0 0 0 0 33 109 255 526 1.5M 5.8M
Profit acc. -130 -260 -390 -510 -630 -750 -847 -928 -679 313 7M 46M

14. Mentos
will.kim@talesapp.com Greg Moon
www.talesapp.com CEO of SoftBank Vetures
Doug Lee
Technical Staff
Achievements at Applied Materials
Boram Lee
• TOP 5 in 22 teams in GMIC-SV App Audition. Chartboost
• Top 3 Younoodle Pitch day from David Lee, Mary Min
Brian Bonwoong Koo(Formation8), Riddhi Mittal(Mohr Davidow Ventures) CEO of Second Wave
Games