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Social storage drive s talesapp_20121030_simple

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Social storage drive s talesapp_20121030_simple

  1. 1. Creating most Intuitive AppsInstant Backup: Pictures and Videos www.talesapp.com Enlarge Your Software World For the best solution & business
  2. 2. USER TREND www.talesapp.comSmartphone camera is substituting hand-heldcamera. Pros: Quality is satisfactory You don’t need to carry any camera. So many things to do – view, post, alter Cons: Smartphone backup is difficult than camera. Online backup service takes so long time.
  3. 3. CUSTOMER ANALYSIS - TARGET USERS and ProblemsAnyone Who takes pictures+ in smart-phoneWho views pictures in laptop or PCTarget Seg. = women and kidsProblems and Needs to solvePeople hate backup but shouldFear about losing their images and videos.Too slow online backup.Painful cable.Lack of smart-phone space.People hate uploading their files.Accessibility from their laptop.
  4. 4. SOLUTIONS www.talesapp.comDriveS is automatically copying images and videosfrom smartphone to PC instantly and incrementallywithout internet and cable for free. You’d be astonished what this app is done. Your photos will appear in your laptop automatically
  5. 5. DEMO – Multiple Devices Interoperability Click for demonstration
  6. 6. Technologies Accessible to your devicesPatent applied in Korea: 10-2012-0109675Preparing PCTKnowing each otherAutomatically
  7. 7. TEAM www.talesapp.com Will Kim Founder, CEO Distributed Network Algorithm Expert Computer Science • Contributor of Global Standard : W3C(2), OMA(10) • R&D / Biz Leader: Mobile Network Game Platform (Playnet™): SKT($1.5Million), Samsung($150,000), PosData($450,000) • Lead: Personalization Menu System (WISE Menu) – no.1 carrier. • Lead: 3D Online Virtual Society (TTL Fingo) – no. 1 carrier • Lead: 2nd Online Book Store + Subway Logistics (Morning365.com  11st.co.kr: no. 3 shopping mall) • Developer community leader(+700,000) 700+ Q&As, 30+ Lectures • Microsoft MVP 2002(Asia), 2003(Global)
  8. 8. TEAM Seung Joo Cha (NeoMinky) DriveS Developer Pattern Recognition & Network Specialist. developing DriveS PC Client, Windows Mobile Client Develop: Xdrive for Music: Music Video Streaming Solution Develop: Xdrive Client Server Version like Dropbox (2008) Develop: Video Recognition Algorithm Develop: Speech Recognition Algorithm Develop: Online Payment Solution Developer community leader (+700,000 developers) Microsoft MVP 2002(asia), 2003-2004(global) YoungGyu Shin DriveS Developer Develop: Virtual Reality Server Platform Develop: OpenCV for Mac. Develop: WAP Gateway
  9. 9. Products www.talesapp.comFree Ad-supported version for Backup provides the perfect personal storage. pops up the new pictures in your laptop. enables incremental backup. supports faster than cloud (over 2Mbps). solves lack of space in smartphone.Premium version: no Ads ($2.99~$9.88)Organic Traffic: invite 10, then no ads
  10. 10. MARKET ANALYSIS500 million personal storage subscriptions areexpected in 2012.2011 - 300 M2017 – 1.3 BIncrease of 25% per yr.
  11. 11. COMPETITORS – no app like this• Actually No Competitors like this• iTunes backup is not clear iTunes• Android apps are hard to use.• Mozy comes free with limited 2GB, Carboniteprovides the free 15-day trial. Android Default Mozy 2G Free Carbonite Backup MyBackup Acquired by EMC SeriesD $20M Manual App for $76M Nasdaq: CARB Setting 15 steps 2010-0-7 2011-08
  12. 12. BUSINESS PLAN – Phase I, II, III• 2nd Step: Online backup integration• 3rd Step: Open APIs 1st Year Self Service 2nd Year 2 and more for Consortiums contingenc 3rd Year e.g. Mozy, y Carbonite & profit App App App Instant Backup Backup Services Auto Caching Integration Open APIs File System Virtualization uPnP Intelligent Dynamic Network Among Devices Android, iOS, Windows, OSX, Linux, other platforms
  13. 13. RAISE: US HQ and South Korea RND Assumptions: Organic traffic: every month 10%$ 1 Million Paid traffic: 10,000, $4.99 in 3 years, 3.6 Million premium users will be estimated. Ad-support Premium Break version version Even 1 2 3 4 5 6 7 9 12 16 24 36Korean Engineering 30 30 30 30 30 Logics 30 30 30 30 46 54 66hireUS UI/UX, PM - Korean Engineer: Android 1,40 40 OSX1, Windows1,76 40 40 40 40 40 40 iOS1, 40 56 64 Server2, CEO1User Acquisition & - US UI/UX40 PM 1 30 30 40 40 30 46 54 66 1, 30 40 40Marketing cost - User Acquisition Cost: 4$ per user 20 including Organic 26 Traffic 46US HQ & General 20 20 20 20 20 20 20 20 34CostRevenue -0Only phase I revenue 0 0 0 0 0 33 109 255 526 1.5M 5.8MProfit acc. -130 -260 -390 -510 -630 -750 -847 -928 -679 313 7M 46M
  14. 14. Mentos will.kim@talesapp.com Greg Moon www.talesapp.com CEO of SoftBank Vetures Doug Lee Technical Staff Achievements at Applied Materials Boram Lee• TOP 5 in 22 teams in GMIC-SV App Audition. Chartboost• Top 3 Younoodle Pitch day from David Lee, Mary Min Brian Bonwoong Koo(Formation8), Riddhi Mittal(Mohr Davidow Ventures) CEO of Second Wave Games

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