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Snapchat, Poke, and Their Effect on Business Strategy


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Snapchat, Poke, and Their Effect on Business Strategy

  1. 1. Snapchat, Poke, and Their Effect on Business StrategyHeard of Snapchat? If not, it’s only a matter of time before you’ll be using it to share pictureswith friends. After all, it bills itself as “the fastest way to share a moment on iPhone and
  2. 2. Android - up to 10x faster than MMS”. Snapchat and its Facebook counterpart, Poke, haverecently made headlines due to the huge wave of new users they have acquired. Given therelatively young user base and the fact that images “disappear” after a short period of time(though it seems they actually do not vanish entirely), some critics have posited that the appis often used for such nefarious purposes as the sending of explicit imagery and otherquestionable content. However, due to the rising popularity of these apps, businessesshould be aware of the changes that they will induce both internally and as a marketingmedium.Snapchat and Poke represent a stark contrast to the tweets and posts of more traditionalsocial platforms. As companies explore how to use these new applications in a businesssetting, they should be aware that there are key strengths as well as downsides comparedto the more popular Facebook and Twitter. As a messaging platform, the temporary natureof the apps favors businesses that change their messaging regularly or are looking to befront-runners in the social realm. Because the pictures and videos on the apps are noteasily accessible once they expire, there is less of a chance for any social blunders thatcould haunt businesses as on older platforms. That being said, businesses often want asocial paper trail for customer research, SEO, and credibility. In that sense, Snapchat andPoke fall short to the existing platforms.For More Information Visit: