1. Snapchat, Poke, and Their Effect on Business Strategy
Heard of Snapchat? If not, it’s only a matter of time before you’ll be using it to share pictures
with friends. After all, it bills itself as “the fastest way to share a moment on iPhone and
Android - up to 10x faster than MMS”. Snapchat and its Facebook counterpart, Poke, have

2. recently made headlines due to the huge wave of new users they have acquired. Given the
relatively young user base and the fact that images “disappear” after a short period of time
(though it seems they actually do not vanish entirely), some critics have posited that the app
is often used for such nefarious purposes as the sending of explicit imagery and other
questionable content. However, due to the rising popularity of these apps, businesses
should be aware of the changes that they will induce both internally and as a marketing
medium.
Snapchat and Poke represent a stark contrast to the tweets and posts of more traditional
social platforms. As companies explore how to use these new applications in a business
setting, they should be aware that there are key strengths as well as downsides compared
to the more popular Facebook and Twitter. As a messaging platform, the temporary nature
of the apps favors businesses that change their messaging regularly or are looking to be
front-runners in the social realm. Because the pictures and videos on the apps are not
easily accessible once they expire, there is less of a chance for any social blunders that
could haunt businesses as on older platforms. That being said, businesses often want a
social paper trail for customer research, SEO, and credibility. In that sense, Snapchat and
Poke fall short to the existing platforms.
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