The design of any system is an experiment. The design thinking and execution behind Kickstarter was no different. Yet everything has been done before, so how do we cross the chasm of these two extremes? Using Kickstarter as an example, we'll look into experimentation for happiness across multiple facets of the platform, applied models from blogging, web video and audio while also pressing the envelope with regard to collective fundraising, community, and transparency. Charles will share stories from the company's genesis, design decisions met along the way, and how creating happiness has shaped Kickstarter into what it is today - the largest funding platform for creative projects. @cadler