Trends in marketing that I'm losing sleep over - covering great minds I follow with sniglets and puns. Given at a regional AMA briefing 3/13/14.

1. thingsomnia
marketing things I’m losing sleep over
Bill Strawderman
Digital & Content Marketing by day at Siemens USA
Opines part time as @marketingbard
Views expressed herein are all my own
3/14/2014 thingsomnia 1Bill Strawderman’s NJ AMA Presentation

2. brandiloquoy
brand oratory rooted in wanton hubris (or deep pockets)
http://tomfishburne.com/2012/09/marketing-worth-sharing-google-keynote.html
3/14/2014 thingsomnia 2Bill Strawderman's NJ AMA Presentation

3. freeconomics
rising “costs” of discoverability in the content abyss
3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 3
http://www.businessesgrow.com/2014/01/06/content-shock/

4. discontentuity
backlash on the thinning line b/w journalism and ads
3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 4
http://www.velocitypartners.co.uk/our-blog/native_advertising_trust_for_sale/

5. linked-din
trust erosion as spam floods the influencer stream
http://b2bdigital.net/2014/03/04/linkedin-publishing/
3/14/2014 thingsomnia 5Bill Strawderman's NJ AMA Presentation

6. infaduation
fascination w/ hyperbole and labeling business issues
3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 6
http://www.b2bmarketinginsider.com/content-marketing/big-data-for-marketing-its-all-about-the-questions

7. mochasm
the growing mobile attention & experience rift
http://www.kpcb.com/insights/2013-internet-trends
3/14/2014 thingsomnia 7Bill Strawderman's NJ AMA Presentation

8. distillatorium
recap my marketing thingsomnia
3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 8
 Customer stories, experiences and helpful ideas make for remarkable
conversation – a logo adjacent to them is rather unremarkable.
 There will be a flight to quality – find your boarding pass and catch
the soonest departure.
 Trust is fickle – hard to win and easy to lose. Take the high road.
Always.
 We trust people like us – except when they act like spammy dirt bags.
Don’t be a content dirt bag.
 We’ve never suffered from a lack of data. Better questions that put
clarity on investments & their impact should drown out the hype.
 Mobile isn’t “coming soon.” Holy crap, there are multiple chasms to
cross here on content and UX.