4. AXIS Worry Free BlackBerry
4
• Go to market strategy & Positioning
• Distribution Channel
• Subscriber base
• Research findings
AXIS Worry Free
BlackBerry
5. Next Challenge
• Service Roadmap (BIS, BIS lite, BES)
• Device Roadmap (Gemini, Onyx, Odin)
• Marketing Acquisition plan
• Market issue
5
6. Marketing Acquisition Plan
• Road Show
– Regular by AXIS’s Direct Sales : mall to mall
– Utilize from Partner’s Road show
– Office to Office
– Regular Annual Big Event : Indocomtech, FKI, ICS
• Partnership with 3rd
Party :
– Bank
– Community
– Corporate Group
• Sales Channel Expansion :
– Branding activity
– Open new market retailer with gadget shop
• Axis Centre :
– Experience Land/ Support After Sales Centre
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7. Marketing Acquisition Plan
• Road Show
– Regular by AXIS’s Direct Sales : mall to mall
– Utilize from Partner’s Road show
– Office to Office
– Regular Annual Big Event : Indocomtech, FKI, ICS
• Partnership with 3rd
Party :
– Bank
– Community
– Corporate Group
• Sales Channel Expansion :
– Branding activity
– Open new market retailer with gadget shop
• Axis Centre :
– Experience Land/ Support After Sales Centre
6
