Social media guide to LinkedIn for UK further/higher education colleges & training providers. Use Linked in to connect with employers and groups.

1. Social media guide for higher
education colleges & training
providers on how to use LinkedIn
effectively.
What is LinkedIn?
LinkedIn is a very effective social media tool
for business to business networking. If you
want to market your services to employers and
network with local businesses a profile on
LinkedIn is a must. Get a linked in company
profile.
How can further education colleges use LinkedIn?
• Here are some ways that you can use LinkedIn to promote your college and
meet your business goals:
• Build a solid and comprehensive company profile. Include your services
or any materials that you have produced.
• Join several groups and become involved - LinkedIn's groups are great for
networking with. You can join groups who have similar services as you,
network with college alumni as well as business or trade groups. The more
networking you do, the more your college gets noticed.
web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk

2. • Events - LinkedIn event allows you to create events. LinkedIn Events
correspond to real events, such as conferences, and training events.
• Jobs - LinkedIn has job information through partnerships with Dice and
SimplyHired.
• Ask and answer questions - The Answers service enables you to establish
yourself as an industry expert by checking to see if there are any questions
being asked in your area of expertise.
• Give and ask for recommendations - LinkedIn has a section on your profile
for recommendations from colleagues and business partners. Offer
recommendations to businesses and
• people you have experience with.
• Ask for introductions. Is there a business or a person who you would like to
network with? LinkedIn is valuable for business to business networking.
Benefits Things to consider
• Free • Optimise your profile with
• Quick easy way to promote your keywords
college • Show LinkedIn profiles on
• Network with others your blog, website, or
• Communicate easily with audiences application. The Profile
widget shows the public
profile of anyone in LinkedIn.
How are higher education colleges & training providers
using Linkedin?
• Many universities & colleges are using LinkedIn as a tool to provide
students with career resources.
• Some colleges are using social media to smooth the transition from being a
student to becoming a graduate by helping the two groups connect and
collaborate.
• Training students to use Social Media for example through Linked in student
guide
web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk

3. • To help students pick a college see Mashable's 10 ways to use social media
to pick a college
Resources
LinkedIn Blog
LinkedIn SEO tips
Any Questions?
Ready to improve your online marketing? Start now contact info@webyogi.co.uk.
Feel free to get in touch! We offer in-house training & consultancy for social media
projects.
www: http://www.webyogi.co.uk/
email: info@webyogi.co.uk
Twitter: @webyogi
facebook: Webyogidigitalmarketing
Supported by :-
web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk