Webbed Marketing's co-founder and chief optimism officer, Bill Balderaz, along with our social media darling, Rebecca Roebuck, are revealing the release of a new social media monitoring tool. This impressive social media service works in real-time, collecting information from sources including blogs, wikis, message boards/forums, video/photo sharing Web sites, mainstream media blogs, microblogs and social networks.
12. What do you believe? (source: The Open Brand) Companies use marketing to control their message Customers influence the messages marketers send Companies own and orchestrate the brand Customers co-create the brand Feedback only happens when brands invite it Customers give feedback, expect to be heard and make noise if they’re not Ideas that matter come from the brand Customers have ideas that matter to other customers The web is for extending campaigns (if there is leftover budget) Customers start with the web or end with the web – and increasing do both Online chatter is white noise Consumer online chatter is a crystal ball and a sounding board Bloggers are amateurs who should stick to their day jobs Customers trust bloggers as the new tastemakers and truth tellers
