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Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

Business Travel Technology

Hoe het was

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

• verschillende systemen
• geen vergelijking tussen sites mogelijk
• groot verschil in kennisniveau
• persoonlijke mening & smaak vaak
doorslaggevend
• ieder voor zich

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

Testcase

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

Testcase

Rood!!

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

Testcase

Aangetoond dat goed gebruik data;
– Omzet verhoogd
– Besparing op (marketing)kosten oplevert

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

Hoe het wordt

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

Hoe het wordt

Business unit verantwoordelijk voor gebruik eigen data

Centrale unit ter ondersteuning & controle

Uniforme meetmodellen

Centraal aangestuurde optimalisatietrajecten

Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

More from Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-future-of-data-governance-gdpr/) This is an amazing woman with so much knowledge on analytics data and privacy in particular. I bumped into Aurélie Pols around 14 years ago when she was already publishing analytics content on the analytics blog of her former company (which might even be the first webanalytics agency being sold to a large firm). The blog was an inspiration for me to move away from writing about analytics for big broad marketing blogs and to start webanalisten.nl back in 2008 – a Dutch written niche blog on analytics and optimization. By then Aurélie already had 10 years of statistics and analytics experience… She moved on and did her work with Web Analytics Demystified and the Digital Analytics Association before she moved into the field of analytics & privacy. Yes, she focused on data and privacy already in 2012! So when I saw privacy and issues with data quality among the top 10 topics the #CH2019 attendees want to learn form I immediately thought of Aurélie. She accepted the challenge to keynote at Texel, also because she was born nearby in Alkmaar. Great Aurélie is coming over – she will enlighten us on all the questions we have on data and privacy. Cheers, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Aurélie Pols - Data governance

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/) One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined. Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push. This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday. Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference! Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides. Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Lucia van den Brink - Keynote pitch winner

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-authentic-intelligence/) Boundless curiosity and a passion for people – this perhaps best describes Elke. This unique combination quickly led to a flourishing academic career. With a PhD in psychology, Elke held various positions at the universities of Harvard, St Andrews, Maastricht and Rotterdam, where she attracted international attention with her research work. She moved over to the business site triggered by her scientific insights about mental resilience and started working on on increasing mental resilience, energy and productivity of employees. Her public breakthrough came with her bestseller “Mentaal Kapitaal” (2015). This book, which is now in its thirteenth edition, was translated into English under the title Better Minds. In 2016, “Het Nieuwe Mentaal” (The New Mental) followed; it takes a closer look at the importance of courage for a successful life. In her latest book, “Authentieke Intelligentie” (Authentic Intelligence), Elke passionately advocates that we capitalize fully on what makes us unique as humans in an increasingly digitized world. And this is exactly the reason to invite her for a keynote at #CH2019 – to give us some inspirational insights on how to survive as humans in this AI based future. Enjoy her talk, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Elke Geraerts - Authenthic intelligence

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/) Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation. Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation. And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper. Enjoy the ride, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Lukas Vermeer - One neat trick to run better experiments

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-friction/) When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology. Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019. Cheers, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Roger Dooley - Friction

Webanalisten .nl

Conversion Hotel 2018 Keynote: Ton Wesseling

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#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry su...

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CH2019 keynote: Aurélie Pols - Data governance

CH2019 keynote: Lucia van den Brink - Keynote pitch winner

CH2019 keynote: Elke Geraerts - Authenthic intelligence

CH2019 keynote: Lukas Vermeer - One neat trick to run better experiments

CH2019 keynote: Roger Dooley - Friction

Conversion Hotel 2018 Keynote: Ton Wesseling

Conversion Hotel 2018 Keynote: Nir Eyal

Conversion Hotel 2018 Keynote: Erin Weigel

Conversion Hotel 2018 Keynote: Lea Pica

Conversion Hotel 2018 Keynote: Greg Shapiro

Conversion Hotel 2018 Keynote: TU Delft Solar Team

Conversion Hotel 2018 Keynote: Karl Gilis

Conversion Hotel 2018 Keynote: Lisa Pierson

Conversion Hotel 2018 Keynote: Chad Sanderson

Conversion Hotel 2018 Keynote: Aleksander Fabijan

Conversion Hotel 2018 Keynote: Lizzie Eardley

Conversion Hotel 2018 Keynote: Michael Aagaard

Conversion Hotel 2018 Keynote: Annemarie Steen

#DDTT meetup #7 Amsterdam - Results on the state of the Dutch CRO Industry su...

#DDTT meetup #7 Amsterdam - The Data Science behind testing, optimization and...

WAW Amsterdam Telegraaf

1. Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

2. Hoe het was Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

3. Hoe het was Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

4. Hoe het was Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

5. Hoe het was Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

6. • verschillende systemen • geen vergelijking tussen sites mogelijk • groot verschil in kennisniveau • persoonlijke mening & smaak vaak doorslaggevend • ieder voor zich Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

7. Testcase Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

8. Testcase Rood!! Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

9. Testcase Aangetoond dat goed gebruik data; – Omzet verhoogd – Besparing op (marketing)kosten oplevert Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

10. Testcase Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

11. Testcase Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

12. Hoe het wordt Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

13. Hoe het wordt Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

14. Hoe het wordt Business unit verantwoordelijk voor gebruik eigen data Centrale unit ter ondersteuning & controle Uniforme meetmodellen Centraal aangestuurde optimalisatietrajecten Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

15. Presentatie Telegraaf Media Groep, Bertwin Menninga op Web Analytics Wednesday Amsterdam, 9 december 2009. Slides voor www.webanalisten.nl

WAW Amsterdam Telegraaf

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