Beyond Analysis - Breakfast Seminar - Visa Future of Payments
1. Jeremy Nicholds
EVP, Commercial Development, Visa Europe
Tap, dip, click
How payment solutions can help to improve customer
experience, lift sales, and influence behaviours
‘Big Data, Small Bites, Great Outcomes’
Beyond Analysis Breakfast Seminar, 18th
June 2013, IoD
11. Every transaction leaves a data footprint
Transaction
value & time
Retailer &
Store
Country of
Cardholder
F2F, MOTO or
eCommerce
Debit, Credit,
Prepaid or
Corporate
Mobile
Contactless
It’s a new world – people are comfortable with new ways of paying….
every transaction leaves a data footprint..
4 parts merging (financial institutions, mobile, social media/online adv, retail)
For example - this is what recent moves by google are all about… they want to follow individuals via their google searches in their shopping across the web. They are even changing their business model to provide wallets - do they want to make money from the payments? - maybe - but not really.
Footprint - Data in every transaction
But WE VISA and YOU THE BANK have that data NOW