Most of us are happy in our small businesses but 3/4 of us are likely to fail and the main reason is due to cash flow problems. Knowing how to tell the right story from your business numbers can help you tell a better story. With a happier ending. Want help to understand your numbers and tell a better story? Visit www.beanninjas.com

1. Telling Your Story
Through Your
Numbers
Wayne Richard

2. What’s your 90-
day profit
target?
(Write it down)

3. How would you
feel if you didn’t
hit it?
(Write it down)

4. 1999 2000-2015 2014 2015 2017
Enter the “Poor
Dad” trap!
4 become 7
The Way of
the Ninja
“Rat Race” Solo-preneur
PRESENT
My Story

5. Why Should
You Care?

8. Are you happy right
now in your
business?

9. 73%

10. But ¾ are likely to
fail...

11. What are we
covering?

12. What are
we
covering?
1. How to Use Numbers to Tell Your
Business Story
1. How You Can Use Numbers to Change
the Outcome of Your Story

13. How Can
You Apply
This?

14. Used their
numbers to
get funding

15. 3 Steps to
Telling Your
Story
Through
The
Numbers
Understand
Create systems in your business that
provide you the tools to understand your
current numbers story
Impact
Choose: What story do you want your
numbers to tell?
Assess
Determine how cash flow patterns impact
your business story
03
01 02
3 Steps to Telling Your Story Through The Numbers

16. Understand

17. Bank Accounts - Business vs Personal

18. Software vs Spreadsheet

19. Save time with Automation

20. “Who can help me tell the right story through my numbers?”

21. Who Can Narrate the Story from
Your Numbers?
Understand:
Building a
Finance
System

22. - Business bank accounts
- Cloud Accounting Software
- Receipt/Document Management
- Your Numbers Storytellers
Understand:
Building a
Finance
System
Recap

23. Financial Reports:
Your Business
History Lesson

24. Balance Sheet
Profit & Loss
Cash Flow Statement
Key Financial Reports That Tell Your Business Story

25. Balance
Sheet:
What
Story Can
It Tell
- IG of your business: Snapshot of
your business story in a point in
time
- Story of what your business owns
(assets) and owes (liabilities)
- Difference is the equity held by
the Owner(s)

26. Balance
Sheet:
What
Story Can
It Tell
- Equity helps tell the story of the
talent and success of
management
- How effective has your team
been in leveraging and sourcing
capital? Use of equity vs. debt
- How viable is the business?

27. Can’t tell you: How Profitable are Your Business Activities Today?

28. Profit &
Loss: What
Story Can
It Tell
- Tells the story of the businesses
ability or inability to generate profit
- Summarizes the sources of income
and expenses
- By understanding where you are
spending the most you are able to
understand those areas your
prioritizing most in your business

29. Profit &
Loss: What
Story It
Can’t Tell
Can’t tell you:
Is my business running out of cash?

30. Cash Flow:
What
Story Can
It Tell
- Tells the story of how a company
raised money and how it spends it
- Summarizes the ability of your
company to cover expenses
- Cash Flow Statements provide the
narrative of your financial health
and ability to pay your bills and
other debts

31. Cash Flow:
What
Story Can
It Tell
- Are your customers taking too long
to pay?
- Are you paying bills too quickly?
- Is my business attractive to lenders
or investors?

32. Cash Flow:
What
Story It
Can’t Tell
Impact of accrual adjustment?
- Accrual = when transactions occur
- Cash - When cash is exchanged

33. Assess

34. How Do Cash Flow
Patterns Impact
Your Story?

35. Which is your pattern?

36. Which pattern do you want now?

37. Impact

38. What Story Do
You Want Your
Business To
Tell?

39. You Can Use Forecast to Change the Outcome of Your Story

40. 1
List and project out your
fixed costs
2
Identify your income
streams and goals
3
Use your income
forecast to estimate your
variable expenses
4
Identify and project
impact of areas
impacting your balance
sheet
4 Steps to Build a Better Business Forecast

41. BONUS
TIPS
● Take the time to understand the key financial reports for
your business
● Put some thought into story your want your business to tell,
create a budget and use it to measure future performance
● Set-up a tax savings bank account and a Owners
Compensation account and put aside a % of your income
each month.
● Download Bean Ninjas free Xero Small Business Toolkit:
https://beanninjas.com/xerotoolkit

42. What Next?

43. Balance Sheet
Profit & Loss
Cash Flow Statement
Which of these financial reports do you need to
work on next?

44. Have you got an accurate
financial forecast to ensure that
you actually hit your 90-day
profit target?

45. “Those who fail to plan,
plan to fail”.
So talk to an experienced advisor
if you need help with your numbers.

46. BONUS GIFT:
Get a complimentary 30-min Virtual
CFO Advisory Session ($1,499 value)
- Identify gaps in your financial reporting
- Get a customized storytelling action plan
- Receive our Xero Small Business Toolkit
How?
Email advisory@beanninjas.com with subject
“My story matters”

47. Questions?