1. J. Crew Menswear
Mission: Quality is our highest
priority from design, production &
personalized service.

2. HISTORY
• 1983 – Debuted with mail order catalogs
• 1989 – South Street Seaport, New York flagship store opens
• 2003 – CEO Mickey Drexler recruited from the Gap to revive J.
Crew’s failing condition
– Retail expansion
– Quality service
– Innovation
• 2011 – went global with Toronto & Vancouver Canada stores.
• 1988 – Launched J. Crew Factory, a lower-priced exclusive
designs
• 2006 – Launched Madewell, modern interpretation of
American denim goods.

3. CEO MILLARD DREXLER
• 2003 sales start to plummet
Quick expansion
High costs
• COMPETITORS
• Land’s End
• The Gap
• L.L. Bean
• new CEO 2003
• “re-energize J. Crew”
• 2005 earned 3.8 million
• first profit in 5 years
• Previous CEO of The Gap
– Credited with 1990’s revival
– Coined the “retail therapist”
• Extremely involved in all aspects of
company
• Created an environment of “perceived
exclusivity”
– Maintaining quality
– Less-than-designer price point
– Offering timeless classics with a twist
• . When Drexler took up the reins in 2003,
J. Crew had $609 million in debt and 196
stores. Today, it has 321 stores, less than
$50 million in debt and $298 million cash
on hand.
-Wall Street Journal

4. TARGET CUSTOMER
• Young & contemporary
professionals
• 21 – 45 years old
• Preppy fashions basic
like shirts, jeans, khakis
as well a business suits
• Sold thru catalogs, e-
commerce, more than
360 retail & factory
stores in US & Canada.

5. ADVERTISING CAMPAIGNS

6. E-COMMERCE

7. J. CREW MENSWEAR STORES

8. J. CREW MENSWEAR STORES

9. FUTURE OUTLOOK
• Americana trend made
J.Crew more relevant
– Increased consumer
awareness
– Obama marketing
• International expansion
– Going private allows for
greater fluctuation in
numbers
– Media/shareholders
can’t comment
• Increased market share
• Increased profit margin