1. Google AdWords
Target Audience:
This course is intended for people looking to create Ad listings What you’ll need:
in Google AdWords.
Requirements:
Participants should have a computer with Windows® and
Internet Explorer 8 installed.
Description:
Participants learn the concept that Google uses to manage
AdWord campaigns, then they create an Ad and learn to
manage and monitor a Google AdWord campaign. Computer Internet Explorer™8
Prerequisites: You’ll also need an Internet connection.
Basic computer knowledge is helpful.
Structure - Campaign 1 Structure - Campaign 2
Fill in the Following: Fill in the Following:
Account: Account:
Campaign: Campaign:
Ad Group: Ad Group:
Ad Group: Ad Group:
Ad Group: Ad Group:
Structure Tips Structure Tips
Have campaigns been properly named? Have campaigns been properly named?
Are campaigns split into Ad groups? Are campaigns split into Ad groups?
Do you have only one theme per campaign Do you have only one theme per campaign
Keywords Keywords
Fill in keywords and key phrases below: Fill in keywords and key phrases below:
2. Keyword Tips Ad Creation
• Put yourself in your customer’s mindset Create Headline:
• Match keywords to Ad’s text
• Use Google keyword tool
• Regularly review keywords
• Use negative keywords
Writing Ad listing Create Description:
• Differentiate yourself from competitors
• Grab attention
• Create different Ads for different Ad groups
Headlines Negative Match Option (Create list of
Do: Create headlines that focus on product negative keywords)
Don’t: Create a headline based on company de-
scription
Descriptions
Do: Create description specific to why buying from
company is beneficial
Do: Use call to action words ‘Buy now’, ‘Sign up
today’
Don’t: Do not create a general description
Link Setting Goals
Do: Link to a specific page What is the goal of your Ad? Traffic? Sign Up?
Don’t: Link to the home page of the website Revenue?
Content Network
• Google’s content network is large.
• Certain administrators choose to run Ads on
their websites to generate revenue
• If these administrators are in the same industry,
your Ads may potentially show up on their
website
• Not only do Ads show up when users type in
keywords into search
• Ads will also show up on relevant websites
• Better themed Ads will have more success on
Google’s content network
5. Vision of Green Hectares
The Green Hectares vision of “One Farm to the World” addresses the issues and the needs of the industry.
The Green Hectares training and demonstration centre concept has three stages of development with
each having distinct operations and facilities. Each stage of development will be designed to maximize
opportunities by creating multiple use spaces. The flexibility of each space takes into account present day
needs as well as the ability to shift into new program and service delivery as existing needs change and future
needs emerge. The ultimate success of the centre will be realized when the three components of the Green
Hectares vision are realized where there is sharing of fixed costs, economies of scale and the development of
critical mass of participants. The three stages of development are;
- An Agriculture Enterprise and Conference Centre
- A Demonstration Farm
- Livestock and Competition Centre
Green Hectares Online
Each stage of development will include an online component. Even in these preliminary days without
the key elements of land and structures, Green Hectares has ignited the interest of young people in our
industry. Green Hectares uses the social media tools of the day to engage youthful people wanting to
advance agriculture as a way of life and that want to make a lifelong living in this industry. Green Hectares
can become a unique centre that is instrumental in writing the next chapter in the agriculture revolution.
Keeping true to the Green Hectares concept, the entire facility whether online or an experiential site will
encompass the overarching themes of accessibility, community building and youth engagement.
The Next Step to Bring One Farm to the World
With a strong business case completed, Green Hectares has begun rolling out programming in rural
communities across Alberta. Bringing “One Farm to the World” is a grand vision that no doubt will require
varied resources. We hope to find partners that can see the same vision at the project’s multiple stages of
development. Green Hectares looks for partners that understand the need for education, dialogue and
adoption of new ideas. It is essential that those that we work with have an understanding that community
can include not only geography but interests and goals. Finding partners who understand that inclusiveness
of all groups creates the best end results have been and will be the key for Green Hectares to unlock the
potential of this growth industry.
