2. Concept Note –
As a Bindass Radio Station – we have proved our wits by
Challenging authorities to come up close and personal with
Reality with activities like Red Mike
Now its time to make people proud about their city…!!
Its Time to Celebrate the Pride of the city – and giving its due
Appreciations to people have given a reason to cheer, talk and
Stay back in the city …!! Everyone feels proud about his/her
City – how big or small it may be – its has Attitude …!!
And Red Stamp stands for that Attitude of those people who
chased big dreams in small things and became city’s Pride …!!
3. Concept Note –
Real Stories - Real People
1. Hyderabad’s Best Irani Chai cafe
2. Hyderabad’s Best Biryani
3. Hyderabad’s Best Chat point
4. Hyderabad’s Best Youth Hangout
5. Hyderabad’s Best Fashion Shop
6. Hyderabad’s Best Residential Colony
7. Hyderabad’s Best Movie Theater
8. Hyderabad’s best maintained Traffic Junction
9. Hyderabad’s best Night Eat Out
10. Hyderabad’s best Pan Shop
The categories will cover the TOP 3 best things of the city – and ask people to
Nominate the NO.1.
4. STAMP – ACTIVITY PERIOD AND EXPOSURES – 2 Months
Activity Teaser
No of No of No of Total
days rotates hours rotates
Teaser
campaign 2 2 18 72
Promos 5 1 18 90
RJ mentions 5 2 per show 12 per day 60
Activity Period
No of Total
days per No of No of rotates in TOTAL FOR
week rotates hours a wk 5 WEEKS
Promos 7 2 18 252 1260
RJ
mentions 7 1 link 18 126 630
2 link per
OB links 2 show 5 20 100
5. What’s happening On Air ?
• Each Category will have 3 days on Air
promotion
Plan for the 3 days
Day Activity Show
Asking people to nominate through sms the best pan shops. At
end of first day we would select top 10 nominations which our All shows - Morning No1 to
Day 1 RJs would visit the next day Midnight Biryani
Our RJs will visit the top 10 places and give Obs from there.
OB links would constitute of RJs talk and testimonials from From Morning No1 to Red
Day 2 people there. Recharge
From 7am on, we create the hype and announce the top 3
nominees. Bytes of the selected nominees are aired and people From Morning No1 to Red Adda.
are asked to sms to vote their favorite. The person who gets Winners are announced in Full too
Day 3 maximum votes would be the winner. Bindaas from 5:30pm on.
6. What’s Happening On Ground ?
The weekly on ground activity
Every week we would have 2 days on ground activity .Our jocks would go to the
selected nominees and take their testimonials and bytes from the nominees.
On the day when winner is announced our jock would go the winner with RED
BAND to declare the victory.
Every day when he goes to the nominees he would go in branded vehicle .
To make it more local branded auto would be apt for the jock to go to the
winners
Every day the jock would do activity in one of the popular nominees. He would
interact with people who visit the shop. Play a few games over there and give
away the gratification. (Red fm Umbrella)
7. Grand Finale
End of the activity - We will call Hyderabad to be a part of the celebration.
Wherein we have a huge on-ground set-up at a place like People's Plaza, like a
mela. All the winners will come and set-up their stalls. Like the best pan shop
will have a stall and rest of Hyderabad can enjoy the taste of the best.
We end the activity with a celeb/district collector/minister giving away prizes
to these winners.
Performances on Stage by Dancers and Singers
This event will be a big gala event with lots of crowd gathering to witness the
awards and the RJ introductions.
This will also have a exhibition atmosphere with lots of stalls placed for
entertainment.
8.
9. Main Sponsor
ON AIR:
• RED STAMP POWERED BY “….” tags
– Teasers – 18 hrs/day X 2 per hr X 2 days = 72 tags
– Revealing Promos – 18 hrs/day X 1 per hr X 5 days = 90 tags
– Revealing RJ mentions – 12 per day X 5 days = 60 mentions
– Activity promos – 18 hrs/day X 2 per hr X 35 days = 1260 tags
– Activity RJ mentions - 18 hrs/day X 1 per hr X 35 days = 630 mentions
– Activity OB links – 5 hrs/day X 2 per hr X 10 days = 100 tags
A TOTAL OF 2212 tags (i.e. 11060 secs)
- FCT 3000 Secs in Hyderabad
- FCT 2000 secs in ROAP
10. ON Ground:
• Powered By “…” Title in approx
– 15 hoardings
– 25 Bus Brandings
– 10 bus shelters
– 500 autos
• Powered By “...” Title in the backdrop of the final event.
• Place for a Stall and 2 standees at the final event venue
• The Complete activity will be promoted through other mediums like
Newspapers and Television Channels
• Cost: 15, 00,000
11. Associate Sponsor
ON AIR:
• RED STAMP in association with “….” tags
– Teasers – 18 hrs/day X 2 per hr X 2 days = 72 tags
– Revealing Promos – 18 hrs/day X 1 per hr X 5 days = 90 tags
– Revealing RJ mentions – 12 per day X 5 days = 60 mentions
– Activity promos – 18 hrs/day X 2 per hr X 35 days = 1260 tags
– Activity RJ mentions - 18 hrs/day X 1 per hr X 35 days = 630 mentions
– Activity OB links – 5 hrs/day X 2 per hr X 10 days = 100 tags
A TOTAL OF 2212 tags (i.e. 11060 secs)
- FCT 1000 secs Hyderabad
- FCT 750 secs ROAP
12. ON Ground:
• Logo in
– 15 hoardings
– 25 Bus Brandings
– 10 bus shelters
• Logo in the backdrop of the final event.
• Place for 2 standees at the final event venue
• The Complete activity will be promoted through other mediums like
Newspapers and Television Channels
• Cost: 10, 00,000
