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Fitoxia
- 1. Vishal Anand Shikhar Mathur Vivek Kumar visanand95@gm ail.com Chrome.shikhar @gmail.com i12vivekk@iimid r.ac.in 8130505125 9415300104 9179099389
- 2. Haven`t you ever thought to follow a fitness regime but lost track of? Haven`t you thought of someone who could play with you when you felt like playing? Haven`t you tried a plethora of fitness apps and bands but all of them failed to motivate you to carry on with the same zeal with which you downloaded them?
- 3. Wouldn`t it be awesome if you had a buddy who would wake you up every morning and tease you to leave that bed in order to go for a run? Wouldn`t it be thrilling if you can find a buddy in the middle of the night to dribble around that dusty old basketball court in your colony? Wouldn`t it be amazing to tease your old football mate with your workout stats?
- 4. Increase in discretionary spending has increased in this sector, with India No. 2 next only to China and in the wake of increased lifestyle diseases and purchasing power this is expected to increase exponentially. Source: thehindubusinessline.com
- 5. We currently don`t have any revenue model in place. But we are looking forward to a freemium model and after inculcating data about the geolocation of sports enthusiasts we plan to give small scale consultancy to sports club, communities and business community.
- 6. App Add poeple based on their interests Calorie counter for every product in India Let people search others to play with Renting System for people to rent sports goods Monitor the daily activities of the individual
- 7. Online Marketing • Search Engine Optimizations • Google Ads • Online Ad Companies • E- mails Social Media Marketing • Social Networking Websites • Posting the ratings • ScoopWhoop • Fitness Blogs & Forums Others • Word of Mouth • Rewards for Inviting friends • Conducting Insane Events
- 8. MyFitnessPal •Manual Calorie Counter •Doesn`t record calorie lost Runtastic •Just Maps and stores statistics about Run •Paid App •Not accurate LehLehSports •Website only, no app •Targets corporate houses only •No casual matches
- 9. 2015 2016 2017 Revenue Freemium Model Nil 1,00,000 (Around 20,000 Apps/ Rs5) 5,00,000 (Around 50,000 Apps/Rs10) Consultancy Nil Nil 10,00,000 Total Nil 1,00,000 15,00,000 Expenses Labour Nil Nil Nil Marketing 50,000 (Through Youtube stars) 2,00,000 2,00,000 Hardware/Softw are 3,00,000 (Initial Investment) 2,00,000 5,00,000 Total -3,50,000 -4,00,000 8,00,000 Gross total(Carry forward) -3,50,000 -7,50,000 50,000
- 10. Vishal Anand • Is associated with management as well as providing with the health data and in designing the overall app along with its testing. Shikhar Mathur • Is associated with compiling the health data and providing the data regarding recent health updates. Vivek Kumar • Is involved with managing the financial and marketing prospects of the company. Ashutosh Pathak • Is involved with development of the app and database for the company.
- 11. We are currently developing our app and will complete this by the end of June, 2015 after which we will launch it on the Play Store latest by first half of July. We are also working on our website which we are planning to launch along with the app.