This presentation will enlighten you to the advantages of Green Roofs & Living Walls and the benefits they add in terms of Biodiversity, water attenuation, and helping to combat climate change. An array of Green Roofs and Living Walls will also be presented from the sublime, the amazing, to what could be implemented in Leicester’s green future. Aidan has studied and worked in horticulture all his adult life. He has worked as Foreman, an Estimator, and has worked with a number of leading companies in the industry. He started at Frosts Landscape Construction as an Assistant Landscape Manager, and in 1997 became Director Commercial Landscapes. During his 18 years at Frosts he has spent several years researching and designing the green roof and the living wall business. Aidan has a great passion for the industry and has delivered many CDP presentations to Architects covering a number of subjects where he feels the industry needs to change in order to move forward. www.frostslandscapes.com

1. September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Vision2020, Leicester, October 2010
To build and operate cars for independent use
whilst systematically pursuing the elimination of the environmental damage
caused by personal transport”

2. September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
The world is changing
Climate change
Peak oil
Business is facing a
converging funnel
of constraints
Energy security Regulatory
pressure
Resource
availability
Sink capacity of the
environment (ability to
assimilate CO )
Increasing
Decreasing
Global
demand
for
mobility
2
Eco
consumer
pressure
Population
Demand for mobility
continues to grow
2

3. Electric vehicles
A rare consensus is emerging - a shift from mechanical to electric
platforms is inevitable
Electric vehicles are not limited to battery power
Braking
Accelerating
Cruising
Recharging
Motor
Energy flows

4. Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energy
efficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment

5. Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energy
efficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment

6. Inflexibility of existing industry
model
38 mpg
38 mpg
1948
2008
VW Beetle
VW Beetle
The industry is very mature; both investments and value
networks are highly technology-specific
As a result, the industry can only
deliver incremental improvements;
focus on short term fixes rather
than structural flaws

7. September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Riversimple's 7 point strategy
Supply
chain
40Fires
Infrastructure
Customers
5. Distributed
manufacturing
6. Open Source Design
2.Sale
of service, not cars
4. City by
citystrategy
3.Saleofserv
ice upstream 1. Network
electric car
7. Shared ownership
1. Network electric car
2. Sale of service, not cars
3. Sale of service upstream
4. City by city strategy
5. Distributed manufacturing
6. Open Source Design
7. Shared ownership

8. Network Electric
Platform technology
Power
electronics
Composite
structure
Ultra-
capacitors
6kW
fuel cell
Regenerative
braking
Electric
motor
Efficiency :
Weight : 370kg
380kmRange :
Emissions :
Power : 6kW fuel cell
31g CO /km
Well to wheel
1.
2
300mpg240 miles300mpg
240 miles

9. Sale of service, not cars2.
Selling miles travelled as a service,
rather than a car as a product
Profit maximised through low
running costs and longevity,
rather than high running costs
and obsolescence
Allows access to revenues
generated in secondhand
market
{Customer #1
{
{#2
#3
IIIIIIIIIIIIIIII
{
{
{#4
#5
Updates
#2
(re-leased)
Recycle
15 years
10
5
Revenue

10. Sale of service
upstream
Customer #1
IIIIIIIIIIIIIIII
Updates
Recycle
Supply
Chain
Recycle
15 years
10
5
Revenue
Revenue
{
{
{#2
#3
{
{
{#4
#5
#2
(re-leased)
3.
Aligns interests of
manufacturer and
suppliers
- a shared interest in
longevity and reliability

11. City by city infrastructure
strategy
4.
Illustrative map of national infrastructure
development
2012
2013
2014
Leicester
25
miles
Blackpool
Ipswich
Bristol
Swansea
Chester
Leeds
Gloucester
Sheffield
Newcastle
Maidstone
Hull
Nottingham
York
Norwich
Peterborough
Bournemouth
Middlesborough
Ludlow
& Hereford
2012

12. Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energy
efficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment

13. September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Vision2020, Leicester, October 2010
To build and operate cars for independent use
whilst systematically pursuing the elimination of the environmental damage
caused by personal transport”
Distributed small
scale manufacturing
5.
The optimal scale of production
facility will produce 3-5,000
vehicles p.a
Human scale plants will generate
high quality employment for c. 200
people
Low fixed costs gives greater
resilience in fluctuating economic
circumstances
Illustrative map of distribution of plants
Production
plant

14. 6. Open source design
We are adopting an open intellectual property model, based on
that used in open source software
The principal source of
margin in the auto sector is
through brand value rather
than IP
Customers
Riversimple
40Fires design foundation
Delivers open source
designs
Tailored designs for local
markets
Supply
chain
Other
manufacturers
Licence designs from 40Fires
Cooperate AND compete
Global design community
Contributes expertise to
40Fires designs
No constraints on
innovation
Only design criterion is
absolute excellence
Open source is not about
cheap design but about
delivering an absolute driver
of excellence

15. September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Vision2020, Leicester, October 2010
To build and operate cars for independent use
whilst systematically pursuing the elimination of the environmental damage
caused by personal transport”
Shared ownership7.
Success is built on the
goodwill of all stakeholders
Yet conventional structures
prioritise the interests of one
stakeholder group over all others
Fiduciary responsibility "to balance
and protect all benefit streams"
This is not altruistic, just a
better way of doing business

16. Regulatory
pressure
Resource
availability
Sink capacity of the
environment (ability to
assimilate CO )
Increasing
Decreasing
Global
demand
for
mobility
Eco
consumer
pressure
Population
The benefit of Riversimple’s
7 point strategy
2

17. Development timetable
Demonstrator
vehicle launched at
Somerset House
10 prototype
vehicles built
Test
programme
complete
60 pilot
production
vehicles built
Pilot trial of 50
vehicles run in 2
locations
Local vehicles
in serial
production
Development
of 4 seater
Testing and
certification
of 4 seater
4 seater in
serial
production
2001
2003
2005
2007
2009 Riversimple LLP
formed, investment
agreed with the Piëch
family
Bid to
Technology
Strategy Board
for funding
LIFECar research
project
LIFECar
unveiled at
Geneva Motor
Show
LIFECar project starts,
grant awarded by BOC
Foundation
2017
2013
2015
2011
Concept development

18. Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energy
efficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment