Marketing club-oldenburg

1. Future Communication – Sind Sie noch (dr)in? dinsdag 11 mei 2010

2. Future Communication – Sind Sie noch (dr)in? Social Media Follow the consumer Vincent Everts +31647180864 dinsdag 11 mei 2010

3. Future Communication – Sind Sie noch (dr)in? Social Media Follow the consumer Vincent Everts +31647180864 dinsdag 11 mei 2010

4. Who is Vincent Everts? dinsdag 11 mei 2010

5. Who is Vincent Everts? dinsdag 11 mei 2010

6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 11 mei 2010

7. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 11 mei 2010

8. Social Media 2.0 dinsdag 11 mei 2010

9. • Mijn Tools dinsdag 11 mei 2010

12. Videoblogger dinsdag 11 mei 2010

13. Videoblogger Talk to Me! dinsdag 11 mei 2010

14. • kassa dinsdag 11 mei 2010

15. dinsdag 11 mei 2010

20. Make your own company TV Channel dinsdag 11 mei 2010

21. Make your own company TV Channel dinsdag 11 mei 2010

22. find, collect, publish www.yubby.com dinsdag 11 mei 2010

29. What are we going to talk about? dinsdag 11 mei 2010

30. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 11 mei 2010

31. Web 1.0 dinsdag 11 mei 2010

32. Web 1.0 dinsdag 11 mei 2010

33. 7 dinsdag 11 mei 2010

39. How do we spend our time? dinsdag 11 mei 2010

40. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 11 mei 2010

41. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph dinsdag 11 mei 2010

43. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc dinsdag 11 mei 2010

44. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube dinsdag 11 mei 2010

54. Google kom hier! 26 dinsdag 11 mei 2010

55. IMPACT ON BUSINESS 12 dinsdag 11 mei 2010

67. DELL Case dinsdag 11 mei 2010

68. DELL Case dinsdag 11 mei 2010

69. Dell notebooks dinsdag 11 mei 2010

70. Dell notebooks dinsdag 11 mei 2010

77. 17 dinsdag 11 mei 2010

78. 17 dinsdag 11 mei 2010

79. 17 dinsdag 11 mei 2010

80. 17 dinsdag 11 mei 2010

83. tekst dinsdag 11 mei 2010

89. E-commerce worldwide 2008: 950 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org dinsdag 11 mei 2010

90. Social tools Productinformatie dinsdag 11 mei 2010

91. Social tools Productinformatie dinsdag 11 mei 2010

93. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 11 mei 2010

94. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobi dinsdag 11 mei 2010

95. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 11 mei 2010

96. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 11 mei 2010

97. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave Evans bit.ly/nublack dinsdag 11 mei 2010

98. kindle dinsdag 11 mei 2010

99. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 11 mei 2010

100. 43 dinsdag 11 mei 2010

101. 44 dinsdag 11 mei 2010

102. 45 dinsdag 11 mei 2010

103. . 46 dinsdag 11 mei 2010

104. beta dinsdag 11 mei 2010

107. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010

115. Who talks dinsdag 11 mei 2010

116. Blogs demograﬁe Bron: Technorati 2008 dinsdag 11 mei 2010

123. Free dinsdag 11 mei 2010

124. Free dinsdag 11 mei 2010

125. Professional dinsdag 11 mei 2010

126. Professional dinsdag 11 mei 2010

127. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have ﬁne print dinsdag 11 mei 2010

128. RSS dinsdag 11 mei 2010

129. RSS Readers dinsdag 11 mei 2010

130. RSS Readers dinsdag 11 mei 2010

133. Communication 2.0 dinsdag 11 mei 2010

134. Communication 2.0 dinsdag 11 mei 2010

135. Why call dinsdag 11 mei 2010 via computer?

136. It’s personal! dinsdag 11 mei 2010

137. It’s personal! dinsdag 11 mei 2010

147. 80 dinsdag 11 mei 2010

148. “What are you doing in 140 characters” dinsdag 11 mei 2010

149. Customer service dinsdag 11 mei 2010

150. Customer service dinsdag 11 mei 2010

151. It’s now mainstream! dinsdag 11 mei 2010

152. It’s now mainstream! dinsdag 11 mei 2010

153. tweet deck dinsdag 11 mei 2010

154. Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010

158. Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 11 mei 2010

159. Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 11 mei 2010

160. Foursquare ticks all the boxes  User generated location updates LondonCalling.mobi dinsdag 11 mei 2010

161. Foursquare ticks all the boxes  User generated location updates  Permission based LondonCalling.mobi dinsdag 11 mei 2010

162. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component LondonCalling.mobi dinsdag 11 mei 2010

163. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends LondonCalling.mobi dinsdag 11 mei 2010

164. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands LondonCalling.mobi dinsdag 11 mei 2010

165. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element LondonCalling.mobi dinsdag 11 mei 2010

166. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi dinsdag 11 mei 2010

167. Social media + loyalty € LondonCalling.mobi dinsdag 11 mei 2010

168. Making money from mobile & social? LondonCalling.mobi dinsdag 11 mei 2010

169. Turn mashups into money LondonCalling.mobi dinsdag 11 mei 2010

170. LondonCalling.mobi dinsdag 11 mei 2010

172. Wordprocessing 1951 dinsdag 11 mei 2010

179. Online collaboration dinsdag 11 mei 2010

180. Revisions dinsdag 11 mei 2010 compare

181. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 11 mei 2010

182. Get feedback dinsdag 11 mei 2010

183. Get feedback dinsdag 11 mei 2010

195. Web 2.0 Trend: Co-Creation dinsdag 11 mei 2010

198. 49 dinsdag 11 mei 2010

199. 99 dinsdag 11 mei 2010

200. Social Networking dinsdag 11 mei 2010

210. Internet goes mobile 88 dinsdag 11 mei 2010

211. 104 dinsdag 11 mei 2010

212. 105 dinsdag 11 mei 2010

217. Mobile internet is where internet was 5 years ago dinsdag 11 mei 2010

218. New services: location, location, location 94 dinsdag 11 mei 2010

219. New services: location, location, location 94 dinsdag 11 mei 2010

223. Video Everywhere dinsdag 11 mei 2010

224. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010

232. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million ﬁrst video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 11 mei 2010

233. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million ﬁrst video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 11 mei 2010

235. Internetvideo is not just YouTube! dinsdag 11 mei 2010

236. Tudou.com bigger YouTube dinsdag 11 mei 2010

237. Tudou.com bigger YouTube dinsdag 11 mei 2010

246. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers dinsdag 11 mei 2010

247. With these HD devices anyone can do it! dinsdag 11 mei 2010

248. Easy & everywhere dinsdag 11 mei 2010

249. Easy & everywhere • Create videos with ease • Let customers create videos about you dinsdag 11 mei 2010

250. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream dinsdag 11 mei 2010

251. Produce your own TV dinsdag 11 mei 2010

252. Produce your own TV dinsdag 11 mei 2010

253. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized dinsdag 11 mei 2010

254. Find Find, Collect, Publish dinsdag 11 mei 2010

255. Find sources 35+ (more on the way) Find, Collect, Publish dinsdag 11 mei 2010

256. +35 video sources & more to follow! dinsdag 11 mei 2010

257. +35 video sources & more to follow! dinsdag 11 mei 2010

258. Collect dinsdag 11 mei 2010 Find, Collect, Publish

259. Collect Drag & drop Edit meta data See previews dinsdag 11 mei 2010 Find, Collect, Publish

260. Player page dinsdag 11 mei 2010

261. Manage video dinsdag 11 mei 2010

262. Publish it with widgets dinsdag 11 mei 2010

265. Friends & profiles dinsdag 11 mei 2010

266. Elections 2.0 Obama Girl dinsdag 11 mei 2010

267. Elections 2.0 dinsdag 11 mei 2010

271. Twitter +Blogging +Facebook +Video+IM = Uniﬁed communication dinsdag 11 mei 2010

272. Social Media 2.0 dinsdag 11 mei 2010

273. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 dinsdag 11 mei 2010

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