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From CSR to Corporate Social Legitimacy



                                             NGO inc.
                                             Corporation.org
                                             by Vincenzo Cammarata



                                             Inspired on:
                                             Harvard Business Review, February 07
                                             “Cocreating Business’s New Social Compact”
                                             by Jeb Brugmann and C.K. Prahalad


Università   Master          Global Market   ©2006
della        of Science in   Strategy        by Vincenzo Cammarata,
Svizzera     Communication
Italiana     and Economics   SI 2006-07      Prof. Eric Larsen
Ngo inc. Corporation.org
Ngo inc. Corporation.org
Ngo inc. Corporation.org
Ngo inc. Corporation.org
Ngo inc. Corporation.org
Ngo inc. Corporation.org
Ngo inc. Corporation.org
Ngo inc. Corporation.org

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Ngo inc. Corporation.org

  • 1. From CSR to Corporate Social Legitimacy NGO inc. Corporation.org by Vincenzo Cammarata Inspired on: Harvard Business Review, February 07 “Cocreating Business’s New Social Compact” by Jeb Brugmann and C.K. Prahalad Università Master Global Market ©2006 della of Science in Strategy by Vincenzo Cammarata, Svizzera Communication Italiana and Economics SI 2006-07 Prof. Eric Larsen