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U nlverslta Master Sponsoring

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Svizzera Communication Management
ltaliana and Economics SE 20...
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U nlverslta Master Sponsoring

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Svizzera Communication Management
ltaliana and Economics SE 20...
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Carlsberg 2euro2008

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MSc Corporate Communication USI Lugano
Sponsoring & Event management

Published in: Business, Sports
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Carlsberg 2euro2008

  1. 1. U nlverslta Master Sponsoring della of Science in 8: Event Svizzera Communication Management ltaliana and Economics SE 2006 IOIYIJIAL Carlsberg & Euro 2004 Thinking to Swiss. Towards 2008. From Firm 2004 to Furo 2008 passing by Switzerland. / ‘Jr Yin: /1 liirllirlw/ /1'. (.1/r. r:f>, ')w list/ dI1:; '.: .r l ‘lllt‘t‘l/ {(1 ('. }1/no/ amid. xi/ mt (VIII; //. '>o/ tom ( J. -‘bis Rm, /I/ (II/ ll
  2. 2. Unlverslta Master Sponsoring / ' , della of Science in & Event ‘ . Svizzera Communication Management a ltaliana and Economics SE 2006 ‘ 64" l. The strategic approach: three main pillars Participating Swiss Football Team to Euro 2004 > get the brand Carlsberg into the hearts and heads of the Swiss football fans. Early start of the marketing activities > using the football platform during a longer period. Increasing the purchase rate > Coordinating all efforts on increase brand awareness and relevance.
  3. 3. U nlverslta Master Sponsoring ‘, " della of Science in & Event Svizzera Communication Management naliana and Economics SE 2006 ‘ 6% 2. Implementation of strategy: actions Adv Campaign with logo of Euro 2004 > On the main media channels. Promotion: “Drink Carlsberg, go to Euro 04!” Product availability “On Site” (advflelowtheline-Retailers) Organize event in Portugal (Eg.0utsidcljsbonStadium) Spon sorship of ASF— SFV (during all time)
  4. 4. 4 Unlversita Master Sponsoring ‘I7 _‘ . 7 .7 ,4 I A‘ della of Science In & Event . it V , L ‘, '. _ M Svizzera Communication Management ’ . , -.72.. ’ J. ‘ , " ‘ , '. -. .,‘ . ‘ ’ (_ ‘ Italiana and Economics SE 2006 ’ , <, =1. nu, _ S T tug, -$23524 tUil_l. m,l . iJl1~1 rl1ir| r|, li-‘ EE{fi,9EE193 3. Timing (Y) ruvoéone II I I )2‘ Alma; ill
  5. 5. Universita Master Sponsoring V d ll fSc a. 2 t < Sfizgera Comrirliiriifrlariion Man: ;ement ar ltaliana and Economics SE 2006 g. {)2} 0' éumzmr Pan oi the Game POIIUUAL 4. Obj€CIlV€S and conclusions Continuing to be the “official sponsor" of ASF-SFV Miin sponsor of “Austria-Swizerland" EURO 2008 Championship {:3 _ . N EURO2008 Obtain the clue of the benefit “WWW” from the investment in Switzerland. Pushing in CH the EURO 2004 Curlsbcrg prepared the floor to mziximiziiig benefits in the “home" of EURO 2008. it is a very good example of 11 winner long term strategy.
  6. 6. U nlverslta Master Sponsoring della of Science in 8: Event Svizzera Communication Management ltaliana and Economics SE 2006 IOIYIJCAL Curlsbeig St Biro 200-1 Thinking to Swiss. Towards 2008. From Euro 200-1 to [hire 2008 passing by Switzerland, Thanks for your attention ‘l. '.Jil i‘1.i. .-uu‘w. -.- t. .-. ..'. ,r_. “ H l . 'n'. ni; ‘-i ( . .'-. t-~. .I. ..'. r ‘mi l . i ‘ 4‘ -'». - Ki'. i-. -‘Ax. ’

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