2013/03
Barcelona Lean Startup Circle
I offer training programs to show founders
how to move quickly through the stages of a startup.
How can I help you?
www.veronicatorras.com
By @veronicatorras
No Buzzwords
By @veronicatorras
What to do
How
When
By @veronicatorras
Stages of a startup
By @veronicatorras
By @veronicatorras
By @veronicatorras
By @veronicatorras
Concept/
seed
Product
development
Alpha/
Beta test
Launch /
1st ship
Customer
discovery
Customer
validation
Customer
creation
Company
building
By @veronicatorras
By @veronicatorras
By @veronicatorras
By @veronicatorras
5 criteria define
your early evangelists
- They have the problem
- They understand the problem
- They have been actively looking for a solution
- The problem is enough painful that they found
a way to minimize it or solve it
- They have budget to pay for the solution
Steve Blank By @veronicatorras
By @veronicatorras
By @veronicatorras
Every week
1) What was the learning goal of last week?
2) How did it go?
3) What do we want to learn next week?
By @veronicatorras
Product launch
vs.
market launch
By @veronicatorras
By @veronicatorras
By @veronicatorras
Challenges
By @veronicatorras
1st
By @veronicatorras
By @veronicatorras
By @veronicatorras
By @veronicatorras
Most of startups
think that they are in
Customer creation
By @veronicatorras
By @veronicatorras
2nd
By @veronicatorras
Build a product
for real people
By @veronicatorras
By @veronicatorras
By @veronicatorras
3rd
By @veronicatorras
Build less
Test more
Learn weekly
By @veronicatorras
By @veronicatorras
By @veronicatorras
4rt
By @veronicatorras
Face the scary
thing first
By @veronicatorras
By @veronicatorras
By @veronicatorras
5th
By @veronicatorras
Bad news!
This is not a
linear path
By @veronicatorras
By @veronicatorras
Iterate
MVP
Pivot
Validation
Lean Startup
Buzzwords
By @veronicatorras
One of the best definitions
of Lean Startup that I have
heard lately
By @veronicatorras
The old way: spend
€&t building until the
first evidence comes
Lean Startup:
build-learn-
build-learn...
By @veronicatorras
A good set of
references
By @veronicatorras
Steve Blank
By @veronicatorras
2005 2012
Eric Ries
By @veronicatorras
2011
John Mullins
By @veronicatorras
2009 2010
Rob Fitzpatrick
By @veronicatorras
The Mom Test Book
www.momtestbook.com
I offer training programs to show founders
how to move quickly through the stages of a startup.
How can I help you?
www.veronicatorras.com
Barcelona Lean Startup Circle

Lean Startup and Customer Development: Challenges & Obstacles that Founders Need to Face