Design For Startups


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A talk I gave at the February 2009 Startup2Startup dinner. Some of these slides were created as part of another talk I did with Erika Hall of Mule Design, and are used with her permission.

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Design For Startups

  1. design for startups Jeffrey Veen
  2. cargo cults
  3. Shouldn’t copying something be easier than creating it? The problem is that the work on the original is invisible. The copier doesn’t know why it looks the way it looks or feels the way it feels or reads the way it reads. Photo: James Duncan Davidson
  4. Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it.
  5. intentional
  6. design the process of making things for other people
  7. decisions Jared Spool Jess McMullin
  8. unconsidered
  9. introspective
  10. genius!
  11. user-centered
  12. Design Visual Information Interaction Strategist Designer Architect Designer Writer Interface Design Roles Will neglecting design confuse your users?
  13. visual design
  14. interaction design
  15. information architecture
  16. 2.0.0 Traffic 1.0.0 Visitor 3.0.0 Content 5.0.0 Ecommerce Sources 4.0.0 Goals Overview Overview overview Overview # of Visitors new and % of Goals Completed Top Content Revenue 2.1.0 Direct Traffic retruning % visitors came N Overview directly Aver. Length of N N Visit Goal Conversion? # of visitors 4.1.0 Goal Detail N Total Revenue Total Direct Trafic N Aver. Depth of Visit N Pages/Visit N Total Completion N Total Transactoins # of visitors that 1.2.0 Total N N Aver. Time on Page N came directly New vs. Retruning Pageviews 4.2.0 Reverse N Conversion % Goals N S # of products Direct Visitors N Aver. Total Value Funnel Visualization 1.1.0 Average PV/ Pageviews/ % Bounce N Visite visit Product Categories T N Average Value Top Content Pages/Visits Pageviews N Uniq. Views Abandoned Funnel # of visits new Avg. Time on Site 1.3.0 New vs. and returning returning Pageviews 4.3.0 Funnel Page % First Visit To Site 3.2.0 Average Time Loyality Ave. Time on Page % Goal 1 Recency 1.4.0 Loyalty Funnel Visualization % Exit % Goal 2 Make quot;Entrancequot; and $ Index Segmentation quot;Exitquot; numbers hidden % Goal 3 3.1.0 Content 3.1.3 Site Overlay until asked for by Detail Detail 1.5.0 Recency user. Keyword User Defined % Goal 4 Entrance & T Bounce Total Visitors for Campaign # of Transactions Content Uniq. Views Page Total Revenue Pageviews 3.3.0 Average N Design Criteria # of Visitors Bounce Rate # of Products Ave. Time Source Aver. Time on Campaign Medium] Page % Exit 3.4.1 Percent who 2.2.1 Referring 2.2.0 Referring 2.2.2 Link Detail Aver. Bounce Keyword Content % visitors came started N Source Detail Sources $ Index from other links % who started Country Region Visitors from Visitors from Link Total Referral Trafic T Exit Source 3.1.2 Initial Network Traffic Source 3.1.1 All Navigation City Navigation Location Initial N N Uniq. Views N # of visitors # of visitors # of sources All Navigation T T T Referring source Navigation Browser Language (came from) (Starting Page) popularity ranking popularity ranking N N Pageviews N # of visitors and % of visitors and % of visitors Visits Visits Visits Connection Platform points to content iff source has one link Speed N Ave. Time T Referring sources page referral: Goal/Visit Goal/Visit Goal/Visit Screen points to content % Exit N Visitors from this S Resolution Colors Source Domain Name T/Visit T/Visit T/Visit page source $ Index else: Java $/Visit $/Visit $/Visit % Bounce Visits Flash Source's Link T Referrals Pages/Visits Bounce Rate URL Avg. Time on Site Pages/Visits Visits % First Visit To Site Time on Site Bounce Rate % Goal 1 First Visit To Site Pages/Visits Overlay % Goal 2 Goal 1 Time on Site % Goal 3 Goal 2 First Visit To Site % Goal 4 Goal 3 Goal 1 Goal 4 # of Transactions Goal 2 Total Revenue Transactions Goal 3 # of Products Revenue Goal 4 link to geo map for this segment Transactions link to language list for this segment Revenue Visitors from this S source % Bounce Pages/Visits Avg. Time on Site % First Visit To Site % Goal 1 % Goal 2 % Goal 3 % Goal 4 # of Transactions Total Revenue # of Products link to geo map for this segment link to language list for this segment 2.3.0 Search 2.3.2 Search 2.3.4 Top 2.3.1 Search 2.3.3 Search 2.3.5 Top 2.3.6 Keyword % visitors from Engines Overview Engine Detail Keywords Engines Overview Engine Detail Keywords N Detail search engines (all) (all) (all) (paid) (paid) (paid) segmentable by paid/organic % of engine's paid % of each search % of engine's traffic % of search traffic % of each search % of search traffic traffic for top 5 segmentable by engine engine for top 5 keywords for top 5 keywords engine for top 5 keywords keywords N N visitors from N N N N % of total traffic % of total traffic # of visitors # of keywords # of visitors # of paid keywords keyword traffic rank among traffic rank among N N N # of paid N N N # of keywords # of keywords # of keywords your paid search your engines keywords N # of visitors # of paid # of paid N N N N # of keywords # of keywords T T Keywords Keywords keywords keywords traffic rank among N your keywords # of visitors from N # of visitors from N T T Keyword Keyword paid keywords Search Engines Search Engines paid keywords points to content N page(s) Visits Visits Visitors from this
  17. UI copy
  18. front-end development
  19. design strategy
  20. case study: Wikirank
  21. Find articles on wikirank wikirank Search The Wikipedia page for Topic Page was viewed 2,190 This Is An Advertisement times in the last 30 days Lorem ipsum dolor sit amet, con sectetuer adipiscing elit donec. This Is An Advertisement Lorem ipsum dolor sit amet, con sectetuer adipiscing elit donec. This Is An Advertisement Lorem ipsum dolor sit amet, con sectetuer adipiscing elit donec. This Is An Advertisement Embed this chart Compare this to another topic View: 7 days - 30 days - 90 days Lorem ipsum dolor sit amet, con sectetuer adipiscing elit donec. This Is An Advertisement Topic Page is a thing some people write about while others search for it and then Lorem ipsum dolor sit amet, con sectetuer adipiscing elit donec. visit the page. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec neque diam, aliquam eget, pharetra ac, dapibus quis, risus. Donec orci sem, mattis eget, This Is An Advertisement image convallis nec, pulvinar a, ipsum. Vivamus luctus, velit at egestas varius, nisl dolor Lorem ipsum dolor sit amet, con ultricies mauris, dapibus eleifend neque urna quis dolor. Aliquam eget enim ut enim sectetuer adipiscing elit donec. scelerisque porta. Mauris sed velit ut neque posuere malesuada. Aenean auctor. Quisque fringilla ligula elementum quam. Read the full article...
  22. Popular by Home page month, year Topic pages Search results Comparison chooser Wikirank page flow Comparison page
  23. FF Netto Icons Instructions for Use E Î Éé p rashsKsMsL OqoqHqFqDq
  24. process rolls •unconsidered • visual design introspective interaction design • • genius! information • • architecture user-centered • front-end • development UI copy • design strategy •