Keynote @The Future Of Sales Topic: How will automation influence the way we do growth? Audience: Sales & Marketing Directors from scale-ups, Corporates and Midsize companies.

1. UNLEASH YOUR POTENTIAL

2. David Van der Auwera
Founder of GrowForce
How Will Automation Influence
The Way We Do Sales Growth?

3. One-Man Sales Show*
* Proudly maintained by Belgian Companies
Detect the risk

4. Growth
Team

5. Sales
Process
Growth
Process
Marketing
Process
& &
Customer
Service
Process

6. –Johnny Appleseed
ANNO 2018
GROWTH AUTOMATION 1.0
ALL HAPPENS WITHIN A MARKETING AUTOMATION TOOL
HUBSPOT/AUTOPILOT/PARDOT/MARKETO/…

8. –Johnny Appleseed
NEXT LEVEL MATURITY
GROWTH AUTOMATION 2.0
HAPPENS ACROSS A NETWORK OF TOOLS AND
TECHNOLOGIES (DE-CENTRALIZED AUTOMATION)
THE TOOLSET OF THE GROWTH TEAM

11. –Johnny Appleseed
ALWAYS START WITH AUTOMATION 1.0
ONCE GAINED UNDERSTANDING OF BASIC AUTOMATION
OR INCREASED MATURITY IN GROWTH PROCESSES
PROGRESS TO AUTOMATION 2.0

12. GROWTH AUTOMATION IS NOT OPTIONAL

14. Segmentation is dead, long live the Segment Of One

15. GROWTH TECHNOLOGY IS NOT OPTIONAL

17. –Johnny Appleseed
“Type a quote here.”

19. –Johnny Appleseed
BEST IN CLASS USE AN AVERAGE
OF 14 AUTOMATION TOOLS
UNDERPERFORMERS USE AN AVERAGE
OF 5 AUTOMATION TOOLS
BIG IDEA: IT’S NOT THE NUMBER THAT COUNTS, RATHER
YOUR ABILITY TO CONNECT THEM

20. –Johnny Appleseed
“Type a quote here.”

21. –Johnny Appleseed
“Type a quote here.”

22. –Johnny Appleseed
“Type a quote here.”

23. –Johnny Appleseed
“Type a quote here.”

24. –Johnny Appleseed
“Type a quote here.”

25. –Johnny Appleseed
“Type a quote here.”

26. –Johnny Appleseed
“Type a quote here.”

27. New Customer Acquisition
Cross & Up-sell
Use Case: the online forms

28. –Johnny Appleseed
“Type a quote here.”

29. –Johnny Appleseed
“Type a quote here.”

30. –Johnny Appleseed
“Type a quote here.”

31. –Johnny Appleseed
“Type a quote here.”

32. Human-to-Human
The new frontier

33. –Johnny Appleseed
PERSONALIZED TAKES ON AN EXTENDED MEANING:
1. HOW WEL YOU CAN PERSONALIZE THE CONTENT
2. HOW PERSONALY YOU CAN DELIVER IT?

34. –Johnny Appleseed
“Type a quote here.”

35. Increase Adoption
Rather than onboarding

36. –Johnny Appleseed
“Type a quote here.”

37. –Johnny Appleseed
“Type a quote here.”

38. –Johnny Appleseed
“Type a quote here.”

39. –Johnny Appleseed
“Type a quote here.”

40. –Johnny Appleseed
“Type a quote here.”
Automate any growth process with
a General Automation Platform (GAP)

41. Ok David, but what about the role
of the sales professional?
Sales and marketing functions will become one single revenue function.
There will be no difference…
Both marketing and sales teams will be responsible for driving revenue in an
orchestrated, experiential manner.
The future isn’t dead of a sales man…
It’s dead of a lazy salesman
The best sales professionals will embrace technology and automate their
professional lives to spend more closing.

42. GrowForce Services
Growth Strategy
Growth Automation
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